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May 23, 2017 - Industry News

GoMoto, UpdatePromise Announce Exclusive Partnership

UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.

Tags: brand loyalty, digital marketing, GoMoto, UpdatePromise

January 5, 2016 - Industry News

Subaru, Ford Rank Highest in Loyalty Rates, Experian Reports

Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.

Tags: brand loyalty, Experian Automotive, Ford, Land Rover, Mercedes-Benz, Subaru

November 4, 2014 - Industry News

Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.

Tags: brand loyalty, Experian Automotive, Ford, used cars

September 4, 2014 - Industry News

Used-Car Owners Flocking to New-Vehicle Market, IHS Reports

The number of used-vehicle owners flocking to the new-vehicle marketplace is the highest in six years, according to an analysis of vehicle registration patterns by IHS Automotive.

Tags: brand loyalty, IHS Automotive, used vehicles

June 25, 2014 - Industry News

IHS Automotive: Loyalty Drives Gains in Automotive Market Share

In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.

Tags: brand loyalty, Customer Loyalty, Ford, IHS Automotive, manufacturers, Mercedes-Benz, Nissan, Subaru, Toyota

January 14, 2014 - Industry News

Below-Prime Car Buyers Less Loyal Than Average Car Buyers

A new brand loyalty report from found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.

Tags: brand loyalty,, Chevrolet, Dodge, Ford, Kia, Nissan, subprime, trade-in vehicles

January 7, 2014 - Industry News

KBB Breaks Down Auto Brand Popularity By Region

According to The’s Market Intelligence research, a region’s most popular brands are often headquartered or have assembly plants in that area. The data suggests that shoppers have strong brand loyalty and research the manufacturers with local ties to their region.

Tags: brand loyalty,, Kelley Blue Book, popular vehicles

January 17, 2013 - Industry News

Ford Earns Top Honor in Polk Auto Loyalty Awards

The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.

Tags: Awards, brand loyalty, Customer Loyalty, dealer loyalty, Experian Automotive, Ford Motors, Polk Automotive Loyalty Awards, Polk Research, Volkswagen

January 15, 2013 - Industry News

Experian Automotive: Ford Takes Top Spot in Brand Loyalty

In the third quarter 2012, the Ford Focus took top honors in Experian Automotive’s brand loyalty study, while Toyota, Kia, Hyundai and Honda rounded out the Top 5.

Tags: brand loyalty, consumer loyalty, Experian Automotive, Ford, Ford Focus, Honda, Hyundai, Kia, Toyota

July 26, 2012 - Industry News

DMEautomotive Gains GM’s 'Plus Ups' Certification

Five of the company’s marketing programs for sales and service are now eligible for iMR sales matching funds and/or parts advertising funds.

Tags: automotive marketing, brand loyalty, CSSR, Customer Retention, DMEautomotive, General Motors, iMR

January 19, 2012 - Industry News

Toyota Takes Top Spot in Brand Loyalty on

Kelley Blue Book announced that Toyota reclaimed the No. 1 spot for brand loyalty on the site in the fourth quarter, a position it last held in 2010

Tags: brand loyalty,, Kelley Blue Book, Toyota

January 12, 2012 - Industry News

Polk Announces Automotive Loyalty Award Winners

Ford Motor Company took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards.

Tags: brand loyalty, Ford, Polk

January 12, 2012 - Industry News

J.D. Power Study Examines Keys to Brand Loyalty

A study by J.D. Power and Associates revealed that striking the right combination of model offerings and vehicle appeal is critical to retaining customers.

Tags: brand loyalty, J.D. Power and Associates

October 27, 2011 - Industry News

Gen X, Y Not as Brand Loyal as Older Generations, GfK Automotive Reports

A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.

Tags: brand loyalty, Generation X, Generation Y

October 27, 2011 - Industry News

Pontiac Owners Stay Loyal to GM, Reports

Data analyzed by revealed that 39.9 percent of Pontiac owners who traded in for a new car this year opted for a GM vehicle.

Tags: brand loyalty, Chevrolet,, General Motors

October 18, 2011 - Industry News

Hyundai Maintains Top Spot for Brand Loyalty on

Kelley Blue Book reported that Hyundai upheld its No. 1 spot for brand loyalty on its Website at 48 percent, with Toyota nearly closing in at 47.9 percent and Subaru at 45.9 percent.

Tags: brand loyalty, Hyundai,, Kelley Blue Book

August 12, 2011 - Industry News

NADAguides Report: Consumer Interest Shifting to Korean, Japanese Manufacturers

NADAguides issued a new report that shows consumer interest began shifting over to Korean and Japanese models in the second quarter.

Tags: brand loyalty, Internet Shopper, NADAguides, Web traffic

August 2, 2011 - Industry News Seniors Lean Toward American Luxury

A new study by found that American luxury brands are still more popular among seniors in the U.S.

Tags: brand loyalty, consumer confidence, Luxury Vehicles, TrueCar

July 26, 2011 - Industry News Baby Boomers Gravitate Toward Luxury Vehicles

A new study by indicates that baby boomers are into luxury and eye-catching appeal.

Tags: brand loyalty, consumer financial habits, TrueCar

July 18, 2011 - Industry News Hyundai Ranks No. 1 in Brand Loyalty reports that Hyundai’s loyal consumer base has remained constant thanks to aggressive marketing campaigns and product redesigns.

Tags: brand loyalty, Ford, Honda, Hyundai,, Kelley Blue Book, Subaru, Toyota

July 7, 2011 - Industry News Study: Youthful Car Brands Lead Generation Y Buyers

A study by showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.

Tags: brand loyalty, Generation Y, Mazda, Mitsubishi, Scion, TrueCar

June 27, 2011 - Industry News

CarGurus: Midwest Biggest Fans of 'American Made'

A new study from CarGurus showed that cities in the Midwest, such as Detroit and St. Louis, topped the list while West Coast cities like San Francisco and Los Angeles were at the bottom.

Tags: brand loyalty, CarGurus

May 10, 2011 - Industry News

Polk Launches Web-Based Loyalty Analytics Tool

Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.

Tags: brand loyalty, dealer loyalty, R.L. Polk & Co.

April 5, 2011 - Industry News

Ford, GM, Toyota Lead in Automotive Loyalty, Polk Says

An analysis of 2010 year-end automotive loyalty rates finds Ford Motor Company ended the year with a 63.1 percent owner loyalty rate, the highest among vehicle manufacturers, according to Polk.

Tags: brand loyalty, R.L. Polk & Co.

January 25, 2011 - Industry News

Survey Reveals Car Shoppers Increasingly Rely on Online Data and Social Media

According to a recent survey of online vehicle shoppers by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., automotive retailing sites can increase brand awareness and attract more shoppers with a savvy mix of robust research tools backed up by social networking.

Tags: brand loyalty, Chrome Systems, social media

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