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May 17, 2016 - Industry News

Consumers Prefer Brands With 'Social Good Campaigns,' KBB Says

Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.

Tags: Campaign, dealers, Ford, Honda, KBB, Millennials, Subaru

March 15, 2016 - Industry News

'Pump Up Your Volume' Manheim Campaign Begins

Manheim kicked off its month-long “Pump Up Your Volume” campaign on Monday, It's designed to promote inventory from key consignors as well as Manheim's large selection of sought-after luxury and non-luxury certified pre-owned vehicles.

Tags: Campaign, Certified Pre-Owned, Email Campaign, Manheim

July 25, 2013 - Industry News

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Tags: advertising, AdWords, Autobytel, Campaign, case study, digital marketing, Google, Jeffrey Coats, lead conversion, marketing, ROI

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