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January 17, 2013 - Industry News

Ford Earns Top Honor in Polk Auto Loyalty Awards

The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.

Tags: Awards, brand loyalty, Customer Loyalty, dealer loyalty, Experian Automotive, Ford Motors, Polk Automotive Loyalty Awards, Polk Research, Volkswagen

August 28, 2012 - Industry News

MediaTrac Adds New Templates to e-Mail Marketing Platform

The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.

Tags: Customer Retention, dealer loyalty, e-mail marketing, MediaTrac

March 27, 2012 - Industry News

Rewarded Customers Visit and Spend More Annually, New Study Finds

Customers enrolled in dealer loyalty programs not only visit more, they spend and buy more cars, MediaTrac's new study concludes.

Tags: dealer loyalty, MediaTrac, parts and service

January 31, 2012 - Industry News

SFG Finance Launches Loyalty Program

A new partnership between SFG Finance and Subprime Analytics will provide dealers with access to the SFG Finance National Subprime Loan portfolio program. Sellers of portfolios also will gain access to key analytics.

Tags: bhph, bhph dealers, buy-here, dealer loyalty, pay-here, SGF Finance, Subprime Analytics

October 20, 2011 - Industry News

DMEautomotive Launches Card-Free Customer Loyalty Program

DMEautomotive’s new customer loyalty program provides extensive reporting options so that dealers can easily measure and monitor results and their return on investment.

Tags: Customer Retention, Customer Service, dealer loyalty, DMEautomotive

August 15, 2011 - Industry News

MediaTrac Introduces New ‘BeBack’ Program

MediaTrac announced the launch of the BeBack Program, a vehicle sales inducement program designed to help drive lost sales opportunities back into auto dealerships.

Tags: dealer loyalty, F&I products, MediaTrac, Sales Tactics, Vehicle Sales

August 8, 2011 - Industry News

MediaTrac’s LoyaltyTrac Platform to Power CIMA Loyalty Rewards

CIMA Systems will now use MediaTrac's rewards-based loyalty and retention platform to power its loyalty rewards program.

Tags: CIMA Systems, Customer Retention, dealer loyalty, MediaTrac

June 27, 2011 - Industry News

MediaTrac Releases Customer Retention ‘How-to’ Guide

The new white paper includes information about how auto dealers can achieve retention increases using loyalty and retention marketing.

Tags: Customer Retention, dealer loyalty, MediaTrac

May 10, 2011 - Industry News

Polk Launches Web-Based Loyalty Analytics Tool

Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.

Tags: brand loyalty, dealer loyalty, R.L. Polk & Co.

January 11, 2011 - Industry News

MediaTrac Offers Free e-Book on Customer Loyalty Programs

MediaTrac LLC, a marketing technology company for auto dealers, has released a new e-book to shed light on what drives successful and profitable customer loyalty programs.

Tags: dealer loyalty, parts and service

October 4, 2010 - Industry News

Consumer Buying Habits Changing, Survey Says

More consumers are purchasing cars out of necessity and have less brand and dealer loyalty, according to a recent survey by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc.

Tags: brand loyalty, dealer loyalty, Fuel Economy, Vehicle Sales

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