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May 2, 2018 - Industry News

Podium Adds Webchat to Customer Communications Platform

The software firm’s new feature allows dealers to manage and respond to all webchats from a single dashboard, consolidating SMS/text, Google Business Messaging and Facebook Messenger conversations into one place.

Tags: digital marketing, Podium, technology, Web Tools

April 25, 2018 - Industry News

automotiveMastermind Announces Promotion of Three Company Leaders

The promotions will help the organization focus on continued growth and product development, officials said.

Tags: automotiveMastermind, digital marketing

April 16, 2018 - Industry News

Wheels TV Co-Founder Joins Flick Fusion

Lehel Reeves is joining Flick Fusion as its director of partnerships and business development. He will oversee the creation and management of partnerships aimed at raising awareness of the firm’s video marketing technology.

Tags: digital marketing, Flick Fusion, Video Marketing

April 13, 2018 - Industry News

AutoWeb Names Industry Veteran Jared Rowe President and CEO

The announcement marks Rowe's return to the company where he started his digital marketing career nearly 20 years ago. It also marks his return to the car business.

Tags: Autobytel, AutoWeb, Cox Automotive, digital marketing, digital retailing, technology

March 27, 2018 - Industry News

Hearst Autos Releases Two New 'Car and Driver' Shopping Tools

The automotive publisher now offers a trade-in appraisal widget and an Equifax-powered credit score tool dealers can embed into their vehicle details page on a 'Car and Driver' vehicle listing.

Tags: Car and Driver, digital marketing, digital retailing, Hearst Autos

March 19, 2018 - Industry News

Appeals Court Vacates Some FCC Rules on Robocalls

The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’

Tags: compliance, digital marketing, Federal Communications Commission, marketing, Robocalls, Telephone Communications Protection Act

March 13, 2018 - Industry News

DealersLink to Unveil Vehicle Pricing Tool at NADA

The new tool lets users know who their new-car competitors are and features in-depth descriptions, rebate and incentive management, automated updates, and supply-and-demand insights.

Tags: digital marketing, inventory management, inventory merchandising, Pricing

January 29, 2018 - Industry News

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Tags: Digital Air Strike, digital marketing, Facebook, Internet Leads, social media

January 29, 2018 - Industry News

Autotrader Plans Dramatic Transformation

The online retailer will introduce a series of enhancements designed to deliver higher quality leads to auto dealers and add transparency and speed to the customer experience.

Tags: Autotrader, digital marketing, digital retailing, online F&I, showroom, Third-party leads

November 1, 2017 - Industry News

fusionZONE Announces Major Investment by Primus Capital

The funding will be used to grow market share, invest in product development, and expand client services, officials with the digital marketing firm said. fusionZONE was founded in 2009 and provides web design services and conversion strategies to dealers.

Tags: dealer website, digital marketing, fusionZONE, lead conversion, Primus Capital

October 11, 2017 - Industry News

CU Direct Partners With Inventory Command Center

ICC’s Command Center software enables CU Direct to more easily manage the 2.5 million vehicles in dealer partner inventory on the AutoSMART platform and shopping site.

Tags: credit unions, CU Direct, digital marketing, digital retailing, Inventory Command Center, inventory merchandising

October 4, 2017 - Industry News

CDK Global, CarGurus Partner on New Marketing Solutions

Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.

Tags: CarGurus, CDK Global, digital marketing, Internet Leads, inventory merchandising

September 8, 2017 - Industry News

RoadVantage Donates Free F&I Videos to the Industry

The F&I program provider released a series of non-brand-specific videos designed to raise consumer awareness about nine F&I protections and the value they provide vehicle owners. The videos can be downloaded for free and posted to a dealer’s website or played in a dealership’s waiting room.

Tags: digital marketing, F&I office, F&I process, online F&I, RaodVantage

July 18, 2017 - Industry News

New Report Reveals ‘Apparent Consumer Appetite’ for Chatbots

The Chatbot Consumer Report found that a quarter of the 500 U.S. households polled by 3Cinteractive Corp. use chatbots on a daily basis. But the report also revealed that the technology is still a long way from impacting business.

Tags: Business Development Center, chatbot, digital marketing, digital retailing, internet department, online F&I

May 30, 2017 - Industry News

VenueVision Launches Centralized Text Messaging Solution for Any DMS

With autoTEXT, dealers can set a single number or different numbers for each department to manage texts from one place. Customers can text to request appointments, and staff can get repair authorization, send service status updates and service completion notifications with payment options, and more.

Tags: digital marketing, parts and service, Service Department, text marketing, texting

May 25, 2017 - Industry News

Experian Acquires String Automotive

String’s marketing intelligence platform will be matched with Experian’s own data-driven insights. The combination will direct dealers on how to spend marketing dollars and where to target their conquesting efforts, officials said.

Tags: data, digital marketing, Experian Automotive, String Automotive

May 23, 2017 - Industry News

Frost & Sullivan Names AutoGravity Entrepreneurial Company of the Year

The executive team for AutoGravity includes CTO Martin Prescher, CEO Andreas Hinrichs, COO Nicholas Stellman, and COO Serge Vartanov.

The business consulting firm recognized AutoGravity for transforming the automotive finance industry with its 'first-of-its-kind fintech platform.'

Tags: AutoGravity, digital marketing, digital retailing, online F&I, Third-party leads

May 23, 2017 - Industry News

GoMoto, UpdatePromise Announce Exclusive Partnership

UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.

Tags: brand loyalty, digital marketing, GoMoto, UpdatePromise

May 9, 2017 - Industry News

LotLinx Names Former Lithia Marketing Exec to Newly Created Position

Lotlinx named Mark Conner, who served as assistant vice president of marketing for Lithia, to the newly created position of vice president of channel strategy. He will focus on helping LotLinx customers eliminate ad waste while improving inventory turn. He will also lead the company's efforts to serve larger dealer groups.

Tags: digital marketing, digital retailing, LotLinx

May 8, 2017 - Industry News

Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

Tags: digital marketing, facebook advertising, Sarasota Ford

May 4, 2017 - Industry News

TEGNA Board Approves Spin-Off of Cars.com

With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.

Tags: Cars.com, digital marketing, TEGNA, third-party sites

April 27, 2017 - Industry News

Submission Deadline for F&I Digital Media Awards Extended

Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.

Tags: digital marketing, digital retailing, F&I Express, online F&I

April 10, 2017 - Industry News

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

Tags: Car and Driver, digital marketing, lead generation, Third-party leads

March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive, Dealer.com, digital marketing

March 13, 2017 - Industry News

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

Tags: advertising, dealer website, digital marketing, marketing

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