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November 1, 2017 - Industry News

fusionZONE Announces Major Investment by Primus Capital

The funding will be used to grow market share, invest in product development, and expand client services, officials with the digital marketing firm said. fusionZONE was founded in 2009 and provides web design services and conversion strategies to dealers.

Tags: dealer website, digital marketing, fusionZONE, lead conversion, Primus Capital

October 11, 2017 - Industry News

CU Direct Partners With Inventory Command Center

ICC’s Command Center software enables CU Direct to more easily manage the 2.5 million vehicles in dealer partner inventory on the AutoSMART platform and shopping site.

Tags: credit unions, CU Direct, digital marketing, digital retailing, Inventory Command Center, inventory merchandising

October 4, 2017 - Industry News

CDK Global, CarGurus Partner on New Marketing Solutions

Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.

Tags: CarGurus, CDK Global, digital marketing, Internet Leads, inventory merchandising

September 8, 2017 - Industry News

RoadVantage Donates Free F&I Videos to the Industry

The F&I program provider released a series of non-brand-specific videos designed to raise consumer awareness about nine F&I protections and the value they provide vehicle owners. The videos can be downloaded for free and posted to a dealer’s website or played in a dealership’s waiting room.

Tags: digital marketing, F&I office, F&I process, online F&I, RaodVantage

July 18, 2017 - Industry News

New Report Reveals ‘Apparent Consumer Appetite’ for Chatbots

The Chatbot Consumer Report found that a quarter of the 500 U.S. households polled by 3Cinteractive Corp. use chatbots on a daily basis. But the report also revealed that the technology is still a long way from impacting business.

Tags: Business Development Center, chatbot, digital marketing, digital retailing, internet department, online F&I

May 30, 2017 - Industry News

VenueVision Launches Centralized Text Messaging Solution for Any DMS

With autoTEXT, dealers can set a single number or different numbers for each department to manage texts from one place. Customers can text to request appointments, and staff can get repair authorization, send service status updates and service completion notifications with payment options, and more.

Tags: digital marketing, parts and service, service department, text marketing, texting

May 25, 2017 - Industry News

Experian Acquires String Automotive

String’s marketing intelligence platform will be matched with Experian’s own data-driven insights. The combination will direct dealers on how to spend marketing dollars and where to target their conquesting efforts, officials said.

Tags: Data, digital marketing, Experian Automotive, String Automotive

May 23, 2017 - Industry News

Frost & Sullivan Names AutoGravity Entrepreneurial Company of the Year

The executive team for AutoGravity includes CTO Martin Prescher, CEO Andreas Hinrichs, COO Nicholas Stellman, and COO Serge Vartanov.

The business consulting firm recognized AutoGravity for transforming the automotive finance industry with its 'first-of-its-kind fintech platform.'

Tags: AutoGravity, digital marketing, digital retailing, online F&I, Third-party leads

May 23, 2017 - Industry News

GoMoto, UpdatePromise Announce Exclusive Partnership

UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.

Tags: brand loyalty, digital marketing, GoMoto, UpdatePromise

May 9, 2017 - Industry News

LotLinx Names Former Lithia Marketing Exec to Newly Created Position

Lotlinx named Mark Conner, who served as assistant vice president of marketing for Lithia, to the newly created position of vice president of channel strategy. He will focus on helping LotLinx customers eliminate ad waste while improving inventory turn. He will also lead the company's efforts to serve larger dealer groups.

Tags: digital marketing, digital retailing, LotLinx

May 8, 2017 - Industry News

Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

Tags: digital marketing, facebook advertising, Sarasota Ford

May 4, 2017 - Industry News

TEGNA Board Approves Spin-Off of Cars.com

With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.

Tags: Cars.com, digital marketing, TEGNA, third-party sites

April 27, 2017 - Industry News

Submission Deadline for F&I Digital Media Awards Extended

Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.

Tags: digital marketing, digital retailing, F&I Express, online F&I

April 10, 2017 - Industry News

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

Tags: Car and Driver, digital marketing, lead generation, Third-party leads

March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive, Dealer.com, digital marketing

March 13, 2017 - Industry News

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

Tags: advertising, dealer website, digital marketing, marketing

February 22, 2017 - Industry News

automotiveMastermind Names New Dealer Relations Head

The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.

Tags: automotiveMastermind, Business Development Center, digital marketing, internet department, Vehicle Sales

February 22, 2017 - Industry News

Eric Brown Named President of LotLinx

The executive, who founded research firm Dataium in 2009 before joining LotLinx in September, also assumes the title of chief product officer.

Tags: Business Development Center, digital marketing, digital retailing, Internet Leads, LotLinx

January 24, 2017 - Industry News

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Tags: Clarivoy, digital marketing, google analytics, internet department, SEM, SEO, third-party sites

January 23, 2017 - Industry News

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Tags: Customer Reviews, Digital Air Strike, digital marketing, social media, twitter

January 23, 2017 - Industry News

Pearl Technology Connects VehicleXchange to Experian’s Expiring Lease Data

The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.

Tags: digital marketing, digital retailing, Equity Mining, Off-Lease Vehicles, Pearl Technology, Press Release, VehicleXchange

November 10, 2016 - Industry News

Clarivoy Adds Native Integration With Google Adwords

Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.

Tags: Clarivoy, digital marketing, Google AdWords, marketing

September 7, 2016 - Industry News

TEGNA to Spin Off Cars.com

Almost a year after purchasing full ownership of Cars.com, the company formerly known as Gannett announced on Wednesday plans to spin-off the digital automotive marketplace into an independent publicly trade company.

Tags: Cars.com, digital marketing, Gannett

August 23, 2016 - Industry News

Ex-Cox Exec Joins YP.com

The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.

Tags: Cox Automotive, digital marketing, Jared Rowe, YP.com

August 23, 2016 - Industry News

AMS to Sponsor Mobile Wallet Giveaway at Industry Summit

Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.

Tags: Automotive Mobile Marketing of the Year award, digital marketing, Geofencing, Industry Summit, parts and service

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