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May 9, 2017 - Industry News

LotLinx Names Former Lithia Marketing Exec to Newly Created Position

Lotlinx named Mark Conner, who served as assistant vice president of marketing for Lithia, to the newly created position of vice president of channel strategy. He will focus on helping LotLinx customers eliminate ad waste while improving inventory turn. He will also lead the company's efforts to serve larger dealer groups.

Tags: digital marketing, digital retailing, LotLinx

May 8, 2017 - Industry News

Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

Tags: digital marketing, facebook advertising, Sarasota Ford

May 4, 2017 - Industry News

TEGNA Board Approves Spin-Off of Cars.com

With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.

Tags: Cars.com, digital marketing, TEGNA, third-party sites

April 27, 2017 - Industry News

Submission Deadline for F&I Digital Media Awards Extended

Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.

Tags: digital marketing, digital retailing, F&I Express, online F&I

April 10, 2017 - Industry News

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

Tags: Car and Driver, digital marketing, lead generation, Third-party leads

March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive, Dealer.com, digital marketing

March 13, 2017 - Industry News

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

Tags: advertising, dealer website, digital marketing, marketing

February 22, 2017 - Industry News

automotiveMastermind Names New Dealer Relations Head

The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.

Tags: automotiveMastermind, Business Development Center, digital marketing, internet department, Vehicle Sales

February 22, 2017 - Industry News

Eric Brown Named President of LotLinx

The executive, who founded research firm Dataium in 2009 before joining LotLinx in September, also assumes the title of chief product officer.

Tags: Business Development Center, digital marketing, digital retailing, Internet Leads, LotLinx

January 24, 2017 - Industry News

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Tags: Clarivoy, digital marketing, google analytics, internet department, SEM, SEO, third-party sites

January 23, 2017 - Industry News

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Tags: Customer Reviews, Digital Air Strike, digital marketing, social media, twitter

January 23, 2017 - Industry News

Pearl Technology Connects VehicleXchange to Experian’s Expiring Lease Data

The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.

Tags: digital marketing, digital retailing, Equity Mining, Off-Lease Vehicles, Pearl Technology, Press Release, VehicleXchange

November 10, 2016 - Industry News

Clarivoy Adds Native Integration With Google Adwords

Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.

Tags: Clarivoy, digital marketing, Google AdWords, marketing

September 7, 2016 - Industry News

TEGNA to Spin Off Cars.com

Almost a year after purchasing full ownership of Cars.com, the company formerly known as Gannett announced on Wednesday plans to spin-off the digital automotive marketplace into an independent publicly trade company.

Tags: Cars.com, digital marketing, Gannett

August 23, 2016 - Industry News

Ex-Cox Exec Joins YP.com

The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.

Tags: Cox Automotive, digital marketing, Jared Rowe, YP.com

August 23, 2016 - Industry News

AMS to Sponsor Mobile Wallet Giveaway at Industry Summit

Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.

Tags: Automotive Mobile Marketing of the Year award, digital marketing, Geofencing, Industry Summit, parts and service

July 13, 2016 - Industry News

Outkazt Media to Distribute Black Book's Bullseye Prospecting Tool

Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.

Tags: Black Book, Bullseye Prospecting, digital marketing, Email Campaign, online advertising

May 24, 2016 - Industry News

Bryan Honda, Reynolds and Reynolds Unveil First ‘Vision’ Dealership

The managers of Bryan Honda partnered with Reynolds and Reynolds to create the first “Vision” dealership, a strategy that could turn the Fayetteville, N.C. store into a standard bearer for customer service and engagement. Courtesy Bryan Honda

Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.

Tags: Bryan Honda, digital marketing, Reynolds & Reynolds, Vision

February 2, 2016 - Industry News

Flick Fusion, Automark Solutions Announce Integration

Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.

Tags: Automark Solutions, digital marketing, Flick Fusion, Internet Leads, Lead Conversion, third-party sites, vehicle display page

February 2, 2016 - Industry News

Viral Marketing Company Starts 2016 With Big Expansion

Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.

Tags: digital marketing, internet departments, Internet Leads, Paul Moran, social media marketing, Vboost

January 8, 2016 - Industry News

Registration Open for Dealer Summit 2016

Organizers of Dealer Summit announced that registration is now open for the event, which is scheduled for May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

Tags: compliance, Dealer Summit, DealerStrong, digital marketing, Greg Goebel, Jim Ziegler, Lead Conversion, reinsurance, sales, special finance

November 24, 2015 - Industry News

TrueCar Replaces Painter With Autotrader's Founding CEO

Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.

Tags: Autotrader, Chip Perry, digital marketing, Scott Painter, third-party sites, TrueCar

November 24, 2015 - Industry News

ChannelNet Expands Into New York City, Austin, Texas

The firm helping finance sources like Toyota Financial Services and Ally connect with car buyers online has expanded into two major markets. Officials say the expansion will aid the firm’s efforts to further penetrate the financial services industry.

Tags: Ally, auto finance, captive, ChannelNet, digital marketing, multichannel marketing, Toyota Financial Services

November 19, 2015 - Industry News

Dealer.com Becomes Primary Web Platform for Cox Automotive Clients

Cox Automotive announced that the Dealer.com website solution will serve as the primary solution for Cox Automotive customers. Current users of VinSolutions' website product will begin migrating to the Dealer.com platform beginning in early 2016.

Tags: Cox Automotive, Dealer Websites, Dealer.com, Dealertrack, digital marketing, VinSolutions

October 28, 2015 - Industry News

Raycom Media Acquires PureCars

The acquisition brings together one of the nation’s largest broadcasters and one of the industry's leading digital advertising platforms. Officials said the combination of both companies could revolutionize the way TV and digital advertising work together.

Tags: digital marketing, Internet Shopper, PureCars, TV advertising