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July 13, 2016 - Industry News

Outkazt Media to Distribute Black Book's Bullseye Prospecting Tool

Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.

Tags: Black Book, Bullseye Prospecting, digital marketing, Email Campaign, online advertising

May 24, 2016 - Industry News

Bryan Honda, Reynolds and Reynolds Unveil First ‘Vision’ Dealership

The managers of Bryan Honda partnered with Reynolds and Reynolds to create the first “Vision” dealership, a strategy that could turn the Fayetteville, N.C. store into a standard bearer for customer service and engagement. Courtesy Bryan Honda

Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.

Tags: Bryan Honda, digital marketing, Reynolds & Reynolds, Vision

February 2, 2016 - Industry News

Flick Fusion, Automark Solutions Announce Integration

Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.

Tags: Automark Solutions, digital marketing, Flick Fusion, Internet Leads, lead conversion, third-party sites, vehicle display page

February 2, 2016 - Industry News

Viral Marketing Company Starts 2016 With Big Expansion

Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.

Tags: digital marketing, internet departments, Internet Leads, Paul Moran, social media marketing, Vboost

January 8, 2016 - Industry News

Registration Open for Dealer Summit 2016

Organizers of Dealer Summit announced that registration is now open for the event, which is scheduled for May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

Tags: compliance, Dealer Summit, DealerStrong, digital marketing, Greg Goebel, Jim Ziegler, lead conversion, reinsurance, sales, special finance

November 24, 2015 - Industry News

TrueCar Replaces Painter With Autotrader's Founding CEO

Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.

Tags: Autotrader, Chip Perry, digital marketing, Scott Painter, third-party sites, TrueCar

November 24, 2015 - Industry News

ChannelNet Expands Into New York City, Austin, Texas

The firm helping finance sources like Toyota Financial Services and Ally connect with car buyers online has expanded into two major markets. Officials say the expansion will aid the firm’s efforts to further penetrate the financial services industry.

Tags: Ally, auto finance, Captive, ChannelNet, digital marketing, multichannel marketing, Toyota Financial Services

November 19, 2015 - Industry News

Dealer.com Becomes Primary Web Platform for Cox Automotive Clients

Cox Automotive announced that the Dealer.com website solution will serve as the primary solution for Cox Automotive customers. Current users of VinSolutions' website product will begin migrating to the Dealer.com platform beginning in early 2016.

Tags: Cox Automotive, Dealer Websites, Dealer.com, Dealertrack, digital marketing, VinSolutions

October 28, 2015 - Industry News

Raycom Media Acquires PureCars

The acquisition brings together one of the nation’s largest broadcasters and one of the industry's leading digital advertising platforms. Officials said the combination of both companies could revolutionize the way TV and digital advertising work together.

Tags: digital marketing, Internet Shopper, PureCars, TV advertising

October 28, 2015 - Industry News

Industry Veteran Gregg Stallings Joins izmocars

Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.

Tags: digital marketing, Gregg Stallings, izmocars, marketing

September 16, 2015 - Industry News

Dealers, OEMs At Odds Over Digital Ad Strategies, Netsertive Finds

Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.

Tags: digital marketing, Internet Shopper, manufacturers, Mobile Marketing, Video Advertising

August 13, 2015 - Industry News

GWC Warranty Launches Virtual Dealer Training

GWC Warranty’s Elite and WealthBuilder dealers will now be able to use CoVideo's video email marketing service at a discounted rate. They will also have access to the GWC’s new virtual training platform.

Tags: CoVideo, digital marketing, F&I training, GWC Warranty Corporation, Virtual Showroom

April 23, 2015 - Industry News

Manheim Vehicle Imaging Generates Gains For Toyota Financial Services

Toyota Financial Services saw a 17% rise in conversion rates during a 16-week trial of Manheim’s Enhanced Vehicle Imaging. The results of the trial were documented in a recent case study released by both organizations.

Tags: Auto Auctions, digital marketing, inventory, Manheim

April 14, 2015 - Industry News

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

Tags: digital marketing, marketing, social media, Study

April 9, 2015 - Industry News

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

Tags: 3 Birds Marketing, digital marketing, Online Marketing, social media marketing, Toyota

April 7, 2015 - Industry News

Digital Air Strike, Dealertrack Partner to Drive Lead Generation

Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.

Tags: Dealer.com, Dealertrack, Digital Air Strike, digital marketing, lead generation

February 17, 2015 - Industry News

Dealertrack, Hyundai Partner on Digital Marketing

Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

Tags: Dealer Websites, Dealer.com, Dealertrack, digital marketing, Hyundai, Online Marketing

January 27, 2015 - Industry News

Dealertrack Adds New Connected Solutions to Product Lineup

Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.

Tags: Dealer Websites, Dealertrack, digital marketing, F&I products, Mobile Applications, mobile solution, Online Marketing, parts and service

July 24, 2014 - Industry News

AutoNation Discusses CFPB, Digital Push

AutoNation reported during its second-quarter investor call that it has installed the NADA’s Fair Credit Compliance Program in nine stores. Officials also provided an update on the company’s digital push.

Tags: AutoNation, CFPB, digital marketing, F&I products, NADA, Quarterly Earnings, Second Quarter

May 6, 2014 - Industry News

ActivEngage Voted Top Live Chat Provider By Dealer Execs

ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.

Tags: ActivEngage, Awards, digital marketing, live chat, web marketing

April 23, 2014 - Industry News

J.D. Power Acquires Korrelate

The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.

Tags: digital marketing, J.D. Power and Associates, Korrelate

January 30, 2014 - Industry News

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Tags: Cobalt, digital marketing, online advertising, Polk, web marketing

January 21, 2014 - Industry News

CallSource to Study Dealer Call Management Successes

CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.

Tags: automotive retail, Customer Relations, digital marketing, Report, web marketing

January 21, 2014 - Industry News

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

Tags: AutoSoft, digital marketing, Systems Integration, web marketing

December 26, 2013 - Industry News

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

Tags: ad spend, digital marketing, Mobile Marketing