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January 27, 2015 - Industry News

Dealertrack Adds New Connected Solutions to Product Lineup

Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.

Tags: Dealer Websites, Dealertrack, digital marketing, F&I products, Mobile Applications, mobile solution, Online Marketing, parts and service

July 24, 2014 - Industry News

AutoNation Discusses CFPB, Digital Push

AutoNation reported during its second-quarter investor call that it has installed the NADA’s Fair Credit Compliance Program in nine stores. Officials also provided an update on the company’s digital push.

Tags: AutoNation, CFPB, digital marketing, F&I products, NADA, Quarterly Earnings, Second Quarter

May 6, 2014 - Industry News

ActivEngage Voted Top Live Chat Provider By Dealer Execs

ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.

Tags: ActivEngage, Awards, digital marketing, live chat, web marketing

April 23, 2014 - Industry News

J.D. Power Acquires Korrelate

The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.

Tags: digital marketing, J.D. Power and Associates, Korrelate

January 30, 2014 - Industry News

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Tags: Cobalt, digital marketing, online advertising, Polk, web marketing

January 21, 2014 - Industry News

CallSource to Study Dealer Call Management Successes

CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.

Tags: automotive retail, Customer Relations, digital marketing, Report, web marketing

January 21, 2014 - Industry News

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

Tags: AutoSoft, digital marketing, Systems Integration, web marketing

December 26, 2013 - Industry News

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

Tags: ad spend, digital marketing, Mobile Marketing

December 19, 2013 - Industry News

Dealertrack to Acquire Dealer.com

Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.

Tags: Acquisition, automotive, car dealer, Dealer.com, Dealertrack, digital marketing, Website

November 12, 2013 - Industry News

IAS Direct, Space Chimp Media Announce Partnership

IAS Direct tabs Austin-based marketing agency Space Chimp Media to develop a new search marketing campaign.

Tags: digital marketing, F&I, IAS, marketing

October 22, 2013 - Industry News

Haystak: Yahoo! Bing Conversion Rates Top Google

According to Haystak Digital Marketing, the Yahoo! Bing network is delivering conversion rates at lower costs for auto dealers, Clickz.com reports.

Tags: advertising, AutoTrader.com, digital marketing, Google, Yahoo! Autos

September 17, 2013 - Industry News

Cars.com Combats Top Mistakes of Automotive Marketing

In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.

Tags: Cars.com, digital marketing, Kirsti Correa, webinar

July 25, 2013 - Industry News

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Tags: advertising, AdWords, Autobytel, Campaign, case study, digital marketing, Google, Jeffrey Coats, lead conversion, marketing, ROI

May 28, 2013 - Industry News

Classified Ads Dying a Slow Death, CNW Reports

Classified ads are fading away thanks to the Internet, where dealers are discovering new ways to market and move inventory.

Tags: AutoTrader.com, car dealership, Classified Ads, digital marketing

March 26, 2013 - Industry News

Shastic Doubles Social Loan Calculator Client Base

Usage of Shastic’s social loan calculator is picking up, with the Berkeley-based company expanding its client base by 66 percent in the first quarter of 2013. Auto loans so far account for 49.4 percent of usage of the company’s Calcubot.

Tags: auto finance, auto loan, Calcubot, digital marketing, Finance, loan, mortgage, Shastic

October 9, 2012 - Industry News

Facebook Offers Tips for Digital Brand Campaigns

A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.

Tags: Brad Smallwood, Datalogix, digital marketing, Facebook, ROI

September 14, 2012 - Industry News

Study Evaluates Dealer Online Advertising Mix

Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.

Tags: Cars.com, Dataium, dealer website, digital marketing, SEM

August 24, 2012 - Industry News

OnlineDrive Completes First Round of Funding, Grows Advisory Board

Business leaders Geoff Holmes and Bob Morgado join OnlineDrive’s advisory board. The company specializes in behavioral and target marketing.

Tags: Bob Morgado, digital marketing, Geoff Holmes, Larry Bruce, OnlineDrive

July 12, 2012 - Industry News

DataXu, Team Detroit Redefine Ford’s Digital Marketing

Two marketing firms have teamed up to help Ford Motor Co. redefine its digital marketing efforts using a new approach called "Programmatic Premium."

Tags: DataXu, digital marketing, eMarketer, Ford Motor, Programmatic Premium, Team Detroit

May 17, 2012 - Industry News

Mobile Search Rising Tool for Marketers

The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.

Tags: digital marketing, Mobile Marketing

May 10, 2012 - Industry News

Audi, Chevrolet, and VW Ads Rate Highest in New Report

Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.

Tags: Dealer Advertising, digital marketing, Internet Leads, Internet Shopper, Phoenix Marketing International

May 3, 2012 - Industry News

Car Tag App Adds Sizzle to Windshield Marketing

Toss the grease pens, markers, die-cut decals and paper hang tags, because AULtec Inc. has introduced a new app that can create customized, automated windshield marketing.

Tags: Car Tag, digital marketing, QR codes, SMS Code

May 1, 2012 - Industry News

Asbury's Digital Marketing Efforts Highlighted in Google White Paper

Asbury's digital marketing efforts were highlighted in Google's recently release white paper, which details how the dealer group increased its website lead conversions by 10,000 per month.

Tags: Asbury Automotive, digital marketing, Google

April 19, 2012 - Industry News

Pandora Courting Automakers, Dealers

The personalized radio service is going after the $17 billion radio ad market, and is targeting the auto industry, including dealers, in a big way.

Tags: dealership advertising, digital marketing, Pandora, radio ads

April 17, 2012 - Industry News

Facebook Ads Growing as Users Slowing, Study Finds

Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.

Tags: digital marketing, facebook advertising, Faceboook, social media, twitter