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October 28, 2015 - Industry News

Industry Veteran Gregg Stallings Joins izmocars

Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.

Tags: digital marketing, Gregg Stallings, izmocars, marketing

September 16, 2015 - Industry News

Dealers, OEMs At Odds Over Digital Ad Strategies, Netsertive Finds

Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.

Tags: digital marketing, Internet Shopper, manufacturers, Mobile Marketing, Video Advertising

August 13, 2015 - Industry News

GWC Warranty Launches Virtual Dealer Training

GWC Warranty’s Elite and WealthBuilder dealers will now be able to use CoVideo's video email marketing service at a discounted rate. They will also have access to the GWC’s new virtual training platform.

Tags: Covideo, digital marketing, F&I training, GWC Warranty Corporation, Virtual Showroom

April 23, 2015 - Industry News

Manheim Vehicle Imaging Generates Gains For Toyota Financial Services

Toyota Financial Services saw a 17% rise in conversion rates during a 16-week trial of Manheim’s Enhanced Vehicle Imaging. The results of the trial were documented in a recent case study released by both organizations.

Tags: Auto Auctions, digital marketing, inventory, Manheim

April 14, 2015 - Industry News

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

Tags: digital marketing, marketing, social media, Study

April 9, 2015 - Industry News

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

Tags: 3 Birds Marketing, digital marketing, Online Marketing, social media marketing, Toyota

April 7, 2015 - Industry News

Digital Air Strike, Dealertrack Partner to Drive Lead Generation

Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.

Tags: Dealer.com, Dealertrack, Digital Air Strike, digital marketing, lead generation

February 17, 2015 - Industry News

Dealertrack, Hyundai Partner on Digital Marketing

Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

Tags: Dealer Websites, Dealer.com, Dealertrack, digital marketing, Hyundai, Online Marketing

January 27, 2015 - Industry News

Dealertrack Adds New Connected Solutions to Product Lineup

Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.

Tags: Dealer Websites, Dealertrack, digital marketing, F&I products, Mobile Applications, mobile solution, Online Marketing, parts and service

July 24, 2014 - Industry News

AutoNation Discusses CFPB, Digital Push

AutoNation reported during its second-quarter investor call that it has installed the NADA’s Fair Credit Compliance Program in nine stores. Officials also provided an update on the company’s digital push.

Tags: AutoNation, CFPB, digital marketing, F&I products, NADA, Quarterly Earnings, Second Quarter

May 6, 2014 - Industry News

ActivEngage Voted Top Live Chat Provider By Dealer Execs

ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.

Tags: ActivEngage, Awards, digital marketing, live chat, web marketing

April 23, 2014 - Industry News

J.D. Power Acquires Korrelate

The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.

Tags: digital marketing, J.D. Power and Associates, Korrelate

January 30, 2014 - Industry News

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Tags: Cobalt, digital marketing, online advertising, Polk, web marketing

January 21, 2014 - Industry News

CallSource to Study Dealer Call Management Successes

CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.

Tags: automotive retail, Customer Relations, digital marketing, Report, web marketing

January 21, 2014 - Industry News

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

Tags: Autosoft, digital marketing, Systems Integration, web marketing

December 26, 2013 - Industry News

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

Tags: ad spend, digital marketing, Mobile Marketing

December 19, 2013 - Industry News

Dealertrack to Acquire Dealer.com

Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.

Tags: Acquisition, automotive, car dealer, Dealer.com, Dealertrack, digital marketing, Website

November 12, 2013 - Industry News

IAS Direct, Space Chimp Media Announce Partnership

IAS Direct tabs Austin-based marketing agency Space Chimp Media to develop a new search marketing campaign.

Tags: digital marketing, F&I, IAS, marketing

October 22, 2013 - Industry News

Haystak: Yahoo! Bing Conversion Rates Top Google

According to Haystak Digital Marketing, the Yahoo! Bing network is delivering conversion rates at lower costs for auto dealers, Clickz.com reports.

Tags: advertising, AutoTrader.com, digital marketing, Google, Yahoo! Autos

September 17, 2013 - Industry News

Cars.com Combats Top Mistakes of Automotive Marketing

In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.

Tags: Cars.com, digital marketing, Kirsti Correa, webinar

July 25, 2013 - Industry News

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Tags: advertising, AdWords, Autobytel, Campaign, case study, digital marketing, Google, Jeffrey Coats, Lead Conversion, marketing, ROI

May 28, 2013 - Industry News

Classified Ads Dying a Slow Death, CNW Reports

Classified ads are fading away thanks to the Internet, where dealers are discovering new ways to market and move inventory.

Tags: AutoTrader.com, car dealership, Classified Ads, digital marketing

March 26, 2013 - Industry News

Shastic Doubles Social Loan Calculator Client Base

Usage of Shastic’s social loan calculator is picking up, with the Berkeley-based company expanding its client base by 66 percent in the first quarter of 2013. Auto loans so far account for 49.4 percent of usage of the company’s Calcubot.

Tags: auto finance, auto loan, Calcubot, digital marketing, Finance, loan, mortgage, Shastic

October 9, 2012 - Industry News

Facebook Offers Tips for Digital Brand Campaigns

A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.

Tags: Brad Smallwood, Datalogix, digital marketing, Facebook, ROI

September 14, 2012 - Industry News

Study Evaluates Dealer Online Advertising Mix

Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.

Tags: Cars.com, Dataium, dealer website, digital marketing, SEM