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January 29, 2018 - Industry News

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Tags: Digital Air Strike, digital marketing, Facebook, Internet Leads, social media

October 25, 2016 - Industry News

Gubagoo Adds Facebook Integration

Gubagoo has announced that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends.

Tags: Dealerships, Facebook, Gubagoo, Mobile Applications, technology

September 9, 2015 - Industry News

Instagram Announces Extensive Rollout of Ad Capabilities

Instagram advertising can now be deployed by companies across 30 countries, with worldwide availability expected by the end of the month, the social media site announced.

Tags: Facebook, facebook advertising, facebook marketing, Instagram, Video on Instagram

June 2, 2015 - Industry News

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Tags: Facebook, fake reviews, FTC, Guidelines, online advertising, social media marketing, twitter, YouTube

April 10, 2014 - Industry News

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Tags: Facebook, J.D. Power and Associates, social media, twitter, YouTube

January 16, 2014 - Industry News

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

Tags: Facebook, facebook advertising, social media, social media marketing

October 29, 2013 - Industry News

Facebook Ads Paying Off for Auto Marketers, Study Says

A new study from Unified Social shows that automotive advertisers might be spending a significant amount more than other industries to make an impression, but they are, in fact, making that impression.

Tags: Facebook, facebook advertising, web marketing

September 12, 2013 - Industry News

Social and Mobile Media ‘Most Disruptive Online Wave’ for Ad Spend, Report Says

Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.

Tags: advertising, Audi, Borrell Associates, Chevrolet, Facebook, Ford, Honda, social media, Study, Volkswagen

August 13, 2013 - Industry News

5M Facebook Fans Design New Porsche

Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.

Tags: 911 Cabrera 4S, car, contest, Facebook, fans, Like, Porsche, social media

August 5, 2013 - Industry News

Abu Dhabi Dealership’s ‘Sexist’ Post Goes Viral

Subaru Emirates ignited controversy over the weekend when it posted a photo of a car accident along with what its followers deemed to be a “sexist” message to its Facebook page.

Tags: Facebook, social media

June 20, 2013 - Industry News

Instagram Launches 15-Second Video App

In a press conference today, Instagram Co-Founder and CEO Kevin Systrom announced the launch of ‘Video on Instagram,’ an application where users can upload 15-second videos.

Tags: Cinema, Facebook, Instagram, Kevin Systrom, Mark Zuckerberg, Stephanie Forshee, Video on Instagram

May 14, 2013 - Industry News

Clay Nissan Settles $1.5M Defamation Suit

The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

Tags: Adam Colter, attorney, Boycott Clay Nissan, cancer, Clay Nissan, Dealership, defamation, Erik Syverson, Facebook, Jill Colter, Lawsuit, settle, Settlement, Stephanie Forshee, termination

April 18, 2013 - Industry News

Facebook’s New Ad Tool Impresses Pilot Dealer

South Carolina dealership is capturing six to eight additional sales per month using Facebook’s new advertising tool, which pulls data from Datalogix and Polk to deliver more targeted ad campaigns.

Tags: advertising, Datalogix, Don Boyle, Facebook, Joe Kyriakoza, Partner Categories, Patrick Workman, Polk, Stephanie Forshee

April 9, 2013 - Industry News

GM Testing Facebook Advertising

After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.

Tags: $10 million, ad spend, advertising, Facebook, General Motors, GM, paid advertising, Stephanie Forshee

March 19, 2013 - Industry News

Dealer.com Launches Advertising Dashboard

The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.

Tags: ads, advertising dashboard, automotive, car dealer, Dealer.com, Facebook, ROI, Unified Advertising Dashboard

March 8, 2013 - Industry News

Dealership Facebook Fans Only Seeing 16 Percent of Posts, Digital Air Strike Reports

Dealers don't have to worry about spamming their Facebook fans. That's because News Feed settings are filtering out posts.

Tags: Brittany-Marie Swanson, Digital Air Strike, Facebook, facebook advertising, webinar

February 15, 2013 - Industry News

F&I and Showroom Goes One-on-One With Facebook Autos

Just as dealers anxiously look into ways to promote their brands on Facebook, the social network has its eyes focused on the automotive space as well.

Tags: automotive, dealers, Facebook, Graph Search, NADA, NADA Convention & Expo, Patrick Workman, sales, social media, Stephanie Forshee

January 3, 2013 - Industry News

Va. Court: Yelp Can Maintain All Negative Reviews, Regardless of Defamation

A Virginia court sided with Yelp and consumer review sites last week when it decided to reverse an injunction against a woman who posted negative reviews about her home contractor on Yelp and Angie’s List, another consumer review site.

Tags: Angie's List, defamation, Facebook, social media, Virginia Court, Yelp

November 6, 2012 - Industry News

Car Shoppers Turning to Social Media in Greater Numbers, Study Says

Dealer review sites, dealer websites and Facebook are the Top 3 most influential digital mediums used by car shoppers, according to Digital Air Strike’s new study.

Tags: dealer review, Digital Air Strike, Facebook, Fall 2012 Automotive Social Media and Reputation T, review web site, social media

November 1, 2012 - Industry News

Kia Upsets Facebook Fans With EndPoverty Campaign

Kia adjusted its social media message after followers lashed out about the company’s “1Like=1Day Food for 1 Family” slogan.

Tags: EndPoverty, Facebook, Kia

October 23, 2012 - Industry News

Lexus, Hyundai Claim Fastest Growing Facebook Communities

WaveMetrix found in its third-quarter data that Lexus and Hyundai own the fastest growing Facebook communities.

Tags: Facebook, Hynudai, Lexus, social media, WaveMetric

October 16, 2012 - Industry News

BMW Financial Services Releases Facebook App

The captive’s new “The Ultimate Drive” Facebook app allows drivers to discover and share their best routes. It also allows users to earn up to $700 off their first loan or lease payment by simply using the app to reserve test drives.

Tags: app, BMW Financial Services, Facebook, Social Nav Inc., The Ultimate Drive

October 9, 2012 - Industry News

Facebook Offers Tips for Digital Brand Campaigns

A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.

Tags: Brad Smallwood, Datalogix, digital marketing, Facebook, ROI

July 31, 2012 - Industry News

GM’s Chief Marketing Exec Resigns

The executive responsible for dropping Facebook from the automaker’s ad budget departs after two years as head of GM’s marketing team.

Tags: Alan Batey, Bloomberg, Facebook, General Motors, GM, Joel Ewanick, marketing

July 24, 2012 - Industry News

Edmunds.com Claims Largest Social Media Presence Among Shopping Sites

Edmunds.com reached a Facebook milestone by gaining more than 100,000 “likes” on the social network. The vehicle information site is now the top automotive info website on Facebook and Twitter.

Tags: Ask the Car People, automotive information website, Edmunds.com, Facebook, social media, twitter

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