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April 23, 2013 - Industry News

[Video] Tip of the Week: Understanding the Internet Shopper

Customers are taking to the Internet every day to structure their own deals based on how much they can realistically afford to put down and pay per month. So why aren’t they being as truthful once they enter the dealership? United Development Systems’ Gerry Gould weighs in.

Tags: Deal Structuring, F&I Tip of the Week, Gerry Gould, InInternet Shopper, United Development Systems

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