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July 18, 2017 - Industry News

New Report Reveals ‘Apparent Consumer Appetite’ for Chatbots

The Chatbot Consumer Report found that a quarter of the 500 U.S. households polled by 3Cinteractive Corp. use chatbots on a daily basis. But the report also revealed that the technology is still a long way from impacting business.

Tags: Business Development Center, chatbot, digital marketing, digital retailing, internet department, online F&I

February 22, 2017 - Industry News

automotiveMastermind Names New Dealer Relations Head

The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.

Tags: automotiveMastermind, Business Development Center, digital marketing, internet department, Vehicle Sales

January 24, 2017 - Industry News

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Tags: Clarivoy, digital marketing, google analytics, internet department, SEM, SEO, third-party sites

January 19, 2017 - Industry News

CarHub.com Quiz Targets Super Bowl Viewers

CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

Tags: advertising, automaker, Business Development Center, CarHub.com, CarTron, internet department, Online Marketing, Super Bowl

August 5, 2015 - Industry News

Ziegler to Deliver Profit Masters Seminar at Industry Summit 2015

The Alpha Dawg will return to Industry Summit to deliver his two-day training seminar, which will cover topics related to sales, F&I, BDC and Internet department management. The training seminar is included with the purchase of a full conference pass.

Tags: Business Development Center, F&I director, F&I manager, General Manager, General Sales Manager, Industry Summit, internet department, Jim Ziegler, Sales Management

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