Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, will be working with Deckspire to bring geo-targeted, geo-fenced mobile advertising to dealers.
A1 Software Group announced the launch of a mobile-centric, social, lightweight sales platform called Selly Automotive.
An informal survey conducted by Auto/Mate Dealership Systems found that only 20% of dealership sales and service department utilize tablets. In F&I, only 7% of F&I departments polled employ a tablet-driven process.
The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.
VinSolutions’ VinConnect Mobile app gives dealers access to their CRM from a hand-held mobile device. Other features include mobile call tracking and a customer I.D. scanner.
Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
DealerTrack will host several DealerTrack University webinars on best practices in the areas of mobile, leasing and compliance this month.
Mazda North American Operations announced the launch of the "MyMazda" service app for Android-compatible devices.
MaximTrak Technologies announced the launch of MobileTrak, a mobile F&I menu that works on the Apple iPad and Android devices and features reporting capabilities and a connection to the company’s e-contracting platform.
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