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Pearl Technology

Pearl Technology Integrates Experian Propensity Scoring Platform

The new platform gives users of Pearl’s VehicleXchange incentive-based marketing solution the ability to know which consumers are new or pre-owned buyers, and can target by propensity, APR, payment amount, term and credit score, and more.

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Pearl Technology Releases Dynamic Payment Calculation Widget for Dealer Websites

The new website widget calculates and displays six different payments to vehicle shoppers in under three seconds, according to company officials. It is designed to work within the search results page and vehicle details page levels of a dealer's website.

Pearl Technology Completes Integration With RouteOne

Through RouteOne’s online credit application and econtracting platform, users of Pearl’s Showroom Xpress digital retail platform can contract car buyers on mobile devices and websites.

Pearl Technology Connects VehicleXchange to Experian’s Expiring Lease Data

The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.

Pearl Combines Equity Mining Tool With 'Buy Direct From Consumer' Platform

The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.

Pearl Technology Launches Proximity Marketing Platform for Dealers

The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.

A New Direction

Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.

Pearl Technology Partners With F&I Express

Pearl Technology will tap into F&I Express' F&I aftermarket product network to power the F&I selling portion of its new ShowroomXpress automotive retail platform.

Pearl Technology to Unveil Dealer "Genius Stations" at NADA 2016

The new touchscreen kiosks are designed to allow Internet shoppers to seamlessly transition into a dealer's showroom process. It works on a platform that prequalifies car buyers for vehicle financing without the need for a Social Security number.

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