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March 15, 2016 - Industry News

Fidelis PPM to Talk Retention Plans at 2016 NADA Convention

Fidelis PPM execs will be at this month's NADA Convention & Expo to show dealers how to track, measure and evaluate the effectiveness of loyalty programs like its customized prepaid maintenance program.

Tags: Fidelis PPM, NADA Convention and Expo, Retention Plan, ROI

November 5, 2013 - Industry News

Former KBB CEO Joins LotLinx Board of Directors

Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.

Tags: AOL Autos, Dealer Websites, Google, KBB.com, ROI

July 25, 2013 - Industry News

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Tags: advertising, AdWords, Autobytel, Campaign, case study, digital marketing, Google, Jeffrey Coats, lead conversion, marketing, ROI

March 19, 2013 - Industry News

Dealer.com Launches Advertising Dashboard

The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.

Tags: ads, advertising dashboard, automotive, car dealer, Dealer.com, Facebook, ROI, Unified Advertising Dashboard

February 19, 2013 - Industry News

Steve Cannon: Customer Experience Starts With Workplace Culture

Technology can only take the customer experience so far, Mercedes-Benz’s chief executive reminded attendees of the NADA Convention & Expo. He then revealed how a simple survey helped drive positive change for the German automaker.

Tags: culture, Customer Experience, dealer, employment, FORTUNE, Mercedes-Benz, NADA, ROI, satisfaction, Steve Cannon, workplace

February 14, 2013 - Industry News

DealerRater/Polk: Higher Online Ratings Do Increase Sales

Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.

Tags: auto dealer, car, Chip Grueter, Dealerrater, Polk, ratings, review sites, reviews, ROI, sales, Vehicle Sales

October 9, 2012 - Industry News

Facebook Offers Tips for Digital Brand Campaigns

A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.

Tags: Brad Smallwood, Datalogix, digital marketing, Facebook, ROI

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