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February 19, 2013 - Industry News

Steve Cannon: Customer Experience Starts With Workplace Culture

Technology can only take the customer experience so far, Mercedes-Benz’s chief executive reminded attendees of the NADA Convention & Expo. He then revealed how a simple survey helped drive positive change for the German automaker.

Tags: culture, Customer Experience, dealer, employment, FORTUNE, Mercedes-Benz, NADA, ROI, satisfaction, Steve Cannon, workplace

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