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January 24, 2017 - Industry News

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Tags: Clarivoy, digital marketing, google analytics, internet department, SEM, SEO, third-party sites

September 14, 2012 - Industry News

Study Evaluates Dealer Online Advertising Mix

Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.

Tags: Cars.com, Dataium, dealer website, digital marketing, SEM

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