The integration allows the digital engagement company to deploy its artificial intelligence-powered real-time messaging solution, Response Path, on Facebook Messenger.
Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.
The F&I product provider is competing against the ALS Ice Bucket Challenge and the United Nations’ +SocialGood campaigns in the ‘Online Community’ category of the Digital PR Awards.
The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.
Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.
The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.
Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.
The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.
The marketing firm says small business owners will turn to social media and mobile marketing tools in greater numbers in 2013. Find out what else the firm thinks will happen in 2013.
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