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January 29, 2018 - Industry News

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Tags: Digital Air Strike, digital marketing, Facebook, Internet Leads, social media

July 25, 2017 - Industry News

Alexi Venneri Joins PALS Roster

Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.

Tags: Alexi Venneri, Digital Air Strike, Industry Summit, P&A Leadership Summit, social media

January 23, 2017 - Industry News

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Tags: Customer Reviews, Digital Air Strike, digital marketing, social media, twitter

September 8, 2016 - Industry News

NADA Hires Digital Media Director

The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. He will oversee the NADA's communications efforts across all digital platforms.

Tags: Hiring, NADA, social media

August 15, 2016 - Industry News

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.

Tags: advertising, Edmunds, Mobile, social media

October 28, 2015 - Industry News

EasyCare Named Finalist in Digital PR News Awards

The F&I product provider is competing against the ALS Ice Bucket Challenge and the United Nations’ +SocialGood campaigns in the ‘Online Community’ category of the Digital PR Awards.

Tags: EasyCare, F&I product provider, social media, social media marketing

August 27, 2015 - Industry News

Digital Air Strike Adds to Management Team

Susan Burke

Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.

Tags: Digital Air Strike, Hiring, OEM, social media, social media marketing

July 30, 2015 - Industry News

J.D. Power: Tech-Focused Car Buyers Consume Media at High Rates

Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media such as Internet, television and magazines at high rates, according to the summer edition of J.D. Power's 2015 U.S. Automotive Media and Marketing Report.

Tags: Infotainment Systems, J.D. Power and Associates, social media, technology

May 12, 2015 - Industry News

SureCritic Adds Former SOCIALDEALER President

Phil Penton, former partner and president at SOCIALDEALER, will lead SureCritic’s business development activities and strategic alliances.

Tags: social media, SOCIALDEALER, SureCritic

April 20, 2015 - Industry News

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

Tags: milestone, Online Marketing, social media, social media marketing

April 14, 2015 - Industry News

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

Tags: digital marketing, marketing, social media, Study

October 9, 2014 - Industry News

Mobile Site Satisfaction Leads to More Social Media Sharing, J.D. Power Reports

When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.

Tags: J.D. Power and Associates, Mobile Marketing, Mobile Website, social media

April 10, 2014 - Industry News

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Tags: Facebook, J.D. Power and Associates, social media, twitter, YouTube

February 6, 2014 - Industry News

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

Tags: Awards,, Digital Air Strike,, google+, NADA Convention & Expo, National Automobile Dealers Association, online reputation management, social media, Yahoo! Autos, Yelp, YouTube

January 28, 2014 - Industry News

Dealers Positive About 2014, Ally Survey Finds

Ninety percent of the 150 dealers Ally surveyed at the 2014 NADA Convention and Expo this past week said their outlook for 2014 sales is positive.

Tags: Ally Financial, GAP, NADA, NADA Convention & Expo, National Automobile Dealers Association, new-vehicle sales, social media, Survey, vehicle service contracts

January 16, 2014 - Industry News

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

Tags: Facebook, facebook advertising, social media, social media marketing

November 19, 2013 - Industry News

Facebook Hires New Auto Sales Team Member

Michelle Morris has joined the social media giant as vertical lead for the auto segment. In her new role, Morris will work with auto manufacturers to build their brands.

Tags: facebook marketing, Faceboook, Hiring, manufacturers, Online Marketing, social media

September 12, 2013 - Industry News

Social and Mobile Media ‘Most Disruptive Online Wave’ for Ad Spend, Report Says

Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.

Tags: advertising, Audi, Borrell Associates, Chevrolet, Facebook, Ford, Honda, social media, Study, Volkswagen

August 13, 2013 - Industry News

5M Facebook Fans Design New Porsche

Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.

Tags: 911 Cabrera 4S, car, contest, Facebook, fans, Like, Porsche, social media

August 5, 2013 - Industry News

Abu Dhabi Dealership’s ‘Sexist’ Post Goes Viral

Subaru Emirates ignited controversy over the weekend when it posted a photo of a car accident along with what its followers deemed to be a “sexist” message to its Facebook page.

Tags: Facebook, social media

March 14, 2013 - Industry News

Pinterest Introduces Web Analytics Tool

The site's new tool will allow marketers with a verified website to monitor what users have pinned from their site, as well as what pins have been repinned and clicked on the most by other users.

Tags: Pinterest, social media, web marketing, Web Tools, Web traffic

March 12, 2013 - Industry News

Study on Social Media ID’s New Auto Purchasing Model

People speak 30,000 times per day on social media about their auto purchase journey, according to a new study. The news calls for changes in the automotive purchasing model.

Tags: automotive, automotive purchasing funnel, Big Fuel, dealer, Mobile, social media, Starcom Media Vest Group, Study

February 19, 2013 - Industry News

Social Media App Provides Real-Time Alerts to Dealers

Digital Air Strike releases a mobile extension to its Social Logix reputation management system. The new offering allows dealers to respond instantly to reviews or comments on 20 different sites.

Tags: Digital Air Strike, Mobile Applications, online reputation management, social media

February 15, 2013 - Industry News

F&I and Showroom Goes One-on-One With Facebook Autos

Just as dealers anxiously look into ways to promote their brands on Facebook, the social network has its eyes focused on the automotive space as well.

Tags: automotive, dealers, Facebook, Graph Search, NADA, NADA Convention & Expo, Patrick Workman, sales, social media, Stephanie Forshee

February 6, 2013 - Industry News

NADA University Adds FUEL to Dealer Training and Education

With the launch of its new social network, NADA University is reaching its members in a private online community setting.

Tags: Erica Rose, FUEL, NADA University, private, social media

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