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January 3, 2013 - Industry News

[Video] Tip of the Week: Presenting the Value

The national average for service-contract penetration stands between 30 and 40 percent, which means about 65 percent of customers are denying the product. So, who’s making the right decision? United Car Care’s John Vecchioni weighs in.

Tags: F&I manager, F&I products, John Vecchioni, Menu Selling, United Car Care, Value-Based Selling

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