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April 20, 2016 - Industry News

KBB Aims to Change Image With New Marketing Campaign

Kelley Blue Book's new 'Get New Car Smart" marketing campaign is designed to reposition the brand away from being the used-car pricing and valuation destination to the go-to resource for new-car shoppers, company officials said.

Tags: Kelley Blue Book, New Vehicles, used vehicles, Vehicle Valuation

March 15, 2016 - Industry News

Black Book Becomes Exclusive Partner to DRIVIN

By leveraging Black Book’s pricing information, DRIVIN will create used-car trends and analysis to educate and help dealers make smarter buying decisions.

Tags: Black Book, DRIVIN, software, Vehicle Valuation

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