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May 6, 2014 - Industry News

ActivEngage Voted Top Live Chat Provider By Dealer Execs

ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.

Tags: ActivEngage, Awards, digital marketing, live chat, web marketing

January 30, 2014 - Industry News

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Tags: Cobalt, digital marketing, online advertising, Polk, web marketing

January 21, 2014 - Industry News

CallSource to Study Dealer Call Management Successes

CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.

Tags: automotive retail, Customer Relations, digital marketing, Report, web marketing

January 21, 2014 - Industry News

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

Tags: AutoSoft, digital marketing, Systems Integration, web marketing

November 7, 2013 - Industry News

KBB Forges Alliance With Bitauto, Chinese Dealer Group

Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.

Tags: China, Internet Shopper, KBB.com, Kelley Blue Book, marketing, web marketing

October 29, 2013 - Industry News

Facebook Ads Paying Off for Auto Marketers, Study Says

A new study from Unified Social shows that automotive advertisers might be spending a significant amount more than other industries to make an impression, but they are, in fact, making that impression.

Tags: Facebook, facebook advertising, web marketing

June 4, 2013 - Industry News

Cars.com Launches Online Marketing Tool

Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.

Tags: advertising, Cars.com, marketing, Online, remarketing, web marketing

March 14, 2013 - Industry News

Pinterest Introduces Web Analytics Tool

The site's new tool will allow marketers with a verified website to monitor what users have pinned from their site, as well as what pins have been repinned and clicked on the most by other users.

Tags: Pinterest, social media, web marketing, Web Tools, Web traffic

April 3, 2012 - Industry News

Dataium Upgrades Web Reporting Tool

Dataium has upgraded its VisiCogn INSITE, a business intelligence and data reporting application dealers can use to track their websites’ performance and consumer preferences.

Tags: dealer website, web marketing, Web Tools, website metrics

March 1, 2012 - Industry News

ADP Digital Marketing Expands Analytics Segment Facilities

ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers.

Tags: Acquisition, ADP Dealer Services, marketing, web marketing

February 9, 2012 - Industry News

Dealer.com Launches Digital Website Suite

Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.

Tags: Dealer.com, dealership marketing, digital marketing, marketing, web marketing

February 9, 2012 - Industry News

Response Logix, Digital Air Strike Announce Merger

Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention.

Tags: Digital Air Strike, marketing, online reputation management, ResponseLogix, social media, web marketing

February 9, 2012 - Industry News

AutoTrader.com Launches New Advertising Services

AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

Tags: AutoTrader.com, dealership marketing, marketing, web marketing

February 7, 2012 - Industry News

Dealer.com Launches Advertising Solution

Dealer.com announced the launch of Dealer.com Advertising, an integrated automotive advertising solution which pairs paid search and display advertising capabilities with dealers’ inventory and incentives.

Tags: Dealer.com, incentives, inventory, web marketing, Web Tools, Web traffic

February 1, 2012 - Industry News

Vehix and Carfax Announce Further Integration

Vehix and Carfax have extended their partnership to include Carfax vehicle history links with every vehicle listed on Vehix.com.

Tags: Carfax, CRM, Vehix, web marketing, Web Tools

January 10, 2012 - Industry News

New Marketing Service Launches for Dealers and Finance Sources

Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.

Tags: marketing, web marketing

December 20, 2011 - Industry News

Colorado Puts the Brakes on TrueCar

After hitting an impasse with auto industry skeptics, TrueCar is facing another setback. The embattled company and its dealers were notified by the Colorado Department of Revenue that they could be in violation of five of the state’s advertising rules.

Tags: Colorado, compliance, Legal, marketing, TrueCar, web marketing

November 3, 2011 - Industry News

Chrome Systems Launches Expanded Image Gallery for Auto Retail Websites

Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the availability of its newly expanded Image Gallery solution, a library of vehicle photographs for enhancing vehicle descriptions and creating online presentations.

Tags: Chrome Systems, Dealer Websites, Retail Sales, web marketing, Web Tools

October 20, 2011 - Industry News

Marketing Firm Launches Co-Op Adveritsing Program for Independents

Sales Solutions First has rolled out a new co-op advertising program that allows independent car dealers to accrue co-op advertising funds.

Tags: marketing, Sales Solutions First, web marketing

October 10, 2011 - Industry News

KPA Acquires TK Carsites

KPA, an Internet marketing provider, has acquired TK Carsites Inc., which offers marketing services to automotive retailers.

Tags: Internet, Internet Leads, KPA, marketing, Retail Sales, web marketing

October 6, 2011 - Industry News

Cobalt Releases SEO Monitoring System

PowerSEO features include ongoing monitoring and optimization of a dealership’s Website, as well as ongoing content management and business listing optimization.

Tags: ADP Dealer Services, automotive SEO, marketing, web marketing

October 6, 2011 - Industry News

Dealer Fusion Adds Carfax to eMotion Videos

Technology provider Dealer Fusion announced it has added Carfax to its eMotion video marketing solution.

Tags: Carfax, Dealer Fusion, Internet Leads, marketing, web marketing, Web Tools

October 6, 2011 - Industry News

AutoONE Media Launches Social Media Content Solution

AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.

Tags: AutoONE, Dealer Websites, Internet Leads, Internet Shopper, marketing, social media, web marketing

September 29, 2011 - Industry News

Dealers Powering Up Online Marketing, Survey Says

Nearly 75 percent of dealers surveyed by AutoUSA say they will either spend as much as planned or more this year on Internet marketing.

Tags: Internet Leads, internet sales, Internet Shopper, marketing, web marketing

July 18, 2011 - Industry News

MotiveLogic Launches Fixed-Ops Marketing Dashboards Tool

MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.

Tags: fixed operations, marketing, MotiveLogic, web marketing

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