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TAG SEARCH RESULT: Word Tracks

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June 9, 2016 - Industry News

Top Closers Avoid Industry Jargon, CDK Global Finds

CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.

Tags: CDK Global, Email, sales, Word Tracks

March 18, 2014 - Industry News

Ron Martin Releases F&I Sales Training Book

The president of VisionMenu has released an expanded edition of his previous book. It now includes improved sales pitches, word-tracks and closes.

Tags: F&I products, GAP, Ron Martin, Tire and Wheel, training, vehicle service contracts, VisionMenu Inc., Word Tracks

May 28, 2013 - Industry News

[Video] F&I Tip of the Week: Give Buyers a Free 'No'

Most customers will say ‘No’ when you ask them if they have any questions about the products you presented on the menu. But there’s a small twist you can add to the end of that question that will determine how the rest of the conversation goes.

Tags: F&I manager, F&I menu, F&I Presentation, Gerry Gould, objection handling, United Development Systems, Word Tracks

April 30, 2013 - Industry News

[Video] Tip of the Week: Setting the Right Tone

If “In the event” is in your script, check out Gerry Gould's newest tip on why that wording may not be setting the right tone with your customers.

Tags: F&I manager, F&I Tip of the Week, Gerry Gould, United Development Systems, Word Tracks

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