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Top News Expands Suzuki Internet Remarketing to Western U.S.

November 2, 2000 Inc. has announced the expansion of its Web-enhanced vehicle-remarketing program for American Suzuki Motor Corporation (ASMC) to include the western United States.

The initial launch of the Internet program, Suzuki Program Remarketing Online (PROLine), encompassed vehicles physically marshaled in the eastern United States. PROLine's expansion into the West is the direct result of its initial success, according to company officials. Suzuki PROLine will be available where the highly desirable "nearly new" rental vehicles are abundant and dealer demand is high.

PROLine is designed to provide efficiencies to both American Suzuki Motor Corp. and its more than 380 franchised dealers by offering the vehicles for sale to its dealer body much earlier in the selling cycle than traditional remarketing methods.

"Our dealers want more. By selling virtually 100 percent of the vehicles uploaded on the site, PROLine is clearly our dealers' first choice for used vehicle inventory," said Tim Finley, national fleet and remarketing manager, American Suzuki. "Our expansion to the West affords our dealers involved in the pilot program the opportunity to participate at an even greater level. AutoTradeCenter's PROLine team will direct the expansion into the western region."

The Suzuki PROLine Website is private, branded and secure, allowing Suzuki franchise dealers an exclusive virtual inventory of Suzuki rental returns. The program's addition of western region vehicles to the initial eastern marshaling facilities adds tremendous volume to the existing inbound available inventory early in the selling cycle.

"The Suzuki PROLine is the industry's most progressive channel for rental cars, capturing the attention of dealers and industry sellers alike," said Colette Marcilliat, vice president of marketing, and president of remarketing services. "The rental vehicles present a unique challenge to today's remarketer in that the business rules of sale are dramatically different than that of off-lease. ATC is pioneering this channel with two key elements: aggressive target marketing and process specific technology.

"Suzuki is the first of the industry's sellers to utilize the ATCadvantage technology, designed to accommodate one of the biggest challenges in vehicle remarketing...change," Marcilliat said.

"The PROLine has already proven its worth to Suzuki," Finley added. "The program has allowed us to speed up the remarketing process and save money. PROLine is an integral part of our overall remarketing plan. But what is most exciting and positive about PROLine, is that it gives our dealers a distinct competitive edge over non-franchise dealers."

Suzuki Motor Corp. (SMC) founded the Automotive Division of American Suzuki Motor Corp. (ASMC), Brea, Calif., in 1985. ASMC markets automobiles in the United States through a network of over 380 automobile dealerships in 49 states. (ATC) is a leading Internet-based "business-to-business" automotive remarketing company. On its Website,, the company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the United States who can use the site's many features for more efficient buying, selling and trading.

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