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Asbury Automotive Partners With Reynolds and Reynolds' Automark Group

January 18, 2001

The Reynolds and Reynolds Company has announced it has signed a two-year agreement with the Asbury Automotive Group naming Reynolds' Automark division as the exclusive provider of integrated Web site development, technical services and training to Asbury's 120 dealerships across the United States.

As part of the agreement, Automark will provide the Asbury dealership platforms with customized Web sites and training services. Over the past year, Automark has helped many of the Asbury dealerships achieve success in their Internet departments. On average, the dealerships that have integrated Automark's technology and training sell 50 percent more vehicles on-line than they did prior to utilizing Automark's services, according to Donna Colorito, vice president of IT and e-commerce at Asbury.

"Asbury needed a totally integrated turnkey solution for Internet technology and training. But more importantly, we needed a true e-business partner that could drive greater business results within our platforms. Automark was our obvious choice," Colortio said. She added that Automark also is the first provider to bring all Asbury dealerships nationwide onto one uniform Internet system.

"Prior to our agreement, our eight platforms all used different Web design and service providers. Automark and its superior training, technology and services was able to bring us all together as a group, which will ultimately help our enterprise serve customers better and grow revenues," Colorito said.

"Asbury Automotive is a great example of a retailing enterprise that has achieved tremendous success and growth through superior customer satisfaction. Their organization is focused on redefining the customer experience by emphasizing superior customer service at every level, a strategy supported by their technology and comprehensive employee training," said Greg Collins, senior vice president of Reynolds Transformation Solutions. "With the new tools and training provided by Automark, Reynolds can help Asbury accomplish even greater success and growth by elevating customer satisfaction levels, increasing service business, and growing repeat and referral business.

"Reynolds and Automark look forward to a partnership with the Asbury Group to continue to grow their e-initiatives profitably," Collins said.

About Asbury Automotive Group

Asbury Automotive Group is the largest private automotive retailer in the U.S. with pro forma 2000 revenue approaching $4.5 billion. The company is comprised of eight regional automotive groups located in Arkansas, Florida, Georgia, Mississippi, Missouri, North Carolina, Oregon, Virginia and Texas. In addition, the company co-founded Greenlight.com, the fastest-growing online car-buying Web site.

About Automark

Automark is part of Reynolds Transformation Solutions, and formerly a business unit of the HAC Group, LLC, a leading provider of learning, customer relationship management and Web services to automotive retailers and manufacturers. The Reynolds and Reynolds Company acquired HAC in April 2000.

For more information about Automark, visit www.automark.net or call 1-800-877-1840.

About Reynolds and Reynolds

Reynolds and Reynolds, headquartered in Dayton, Ohio, is a provider of integrated information management solutions to the automotive retailing marketplace. The company's services include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management solutions and leasing services.

To find out more about the company, visit www.reyrey.com.

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