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Daewoo Cuts Free Three-Year Maintenance Plan to One Year

January 29, 2001

Daewoo Motor America has pulled the plug on its three-year free maintenance program, effective Oct. 1, including 2000 models already at

dealerships.

Instead, Daewoo will offer a one-year free maintenance program for all new-car purchases. Cutting the program adds about $750 a car into advertising and dealer incentive budgets.

"The dealers pleaded with us not to cancel the program, but we needed to spend more advertising dollars. And we need to have rebates like Hyundai and Kia. It all depends on how you want to spend your money," said Gary Connelly, Daewoo senior vice president.

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