Vertis, a provider of integrated advertising and marketing solutions, has formed a strategic marketing alliance with One2One Group, Inc., which provides actionable consumer and business intelligence through credit-based data decisioning, to provide automotive and financial markets with enhanced personalization and customization tools.

The alliance will enable automotive manufacturers and financial services companies to more precisely target credit-worthy prospects that have a greater propensity to purchase, and once these prospects are targeted, deliver a more personalized and customized message to them.

The alliance leverages the production capabilities of Vertis Digital Production Services, Direct Marketing Services and Media & Marketing Services business units by augmenting One2One's decision support services.

Utilizing One2One's industry experience to enhance business intelligence solutions, the alliance will offer automotive and financial clients marketing programs at the personal level utilizing superior data, including credit attributes, with best-in-class data-driven digital printing to create a unique individual message to each consumer.

"The pairing of Vertis' direct marketing and integrated response management with One2One's enhanced database initiatives will create an ideal alliance, combining the skills of a premier automotive database company with Vertis," said Janice Mayo, Vertis senior vice president, National Sales. "This will create a true personalization tool for the automotive and financial industries."

About One2One Group, Inc.

One2One is the leader in providing actionable consumer and business intelligence through credit-based data decisioning. Our solutions enhance clients' direct marketing, Customer Relationship Management (CRM), household and individual-level advertising assessment, product distribution and other database initiatives.

One2One's marketing solutions provide value to clients through the prediction of individual consumer behavior. Specifically, our solutions help our client network find and retain customers, grow sales and profits while reducing their operating costs and risks.

For more information, visit www.one2onegroup.com.

About Vertis

Vertis is a provider of integrated advertising and marketing solutions. Headquartered in Baltimore, Md., with production and sales offices throughout the U.S. and Europe, Vertis provides highly targeted promotional vehicles and complete advertising and software solutions.

Vertis delivers consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and services, eMarketing and strategic media consulting.

Vertis reports approximately $2 billion in annual revenue.

For more information about Vertis, visit www.vertisinc.com.

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