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OCT Group Brings Insight Track(TM) Online; Customer Info Available Via Internet

February 20, 2001

The OCT Group (One Customer at a Time) announced Feb. 20 car and truck dealers nationwide may obtain specific customer data from a secure Web site, hosted at www.octgroup.com. The data comes from the firm's Insight Track Executive Management Reports, which charts survey results measuring a dealership's performance from the customer perspective.

"Information is moving at the speed of the Internet," said Grant Dunning, president of the OCT Group, which has spent 15 years gathering and reporting customer satisfaction information for dealers nationwide. "By taking Insight Track online, dealers may easily retrieve valuable customer information from any computer with Internet access and a browser so they can make decisions that impact sales immediately."

Insight Track, a service provided through OCT Group's Sales and Service Advantage products, surveys and reports customer responses to a wide range of issues including "Was sales staff friendly and courteous?" "What is your overall satisfaction level with the dealership?" "Why did you purchase from us?" Then answers are tabulated and presented in charts at any interval.

Insight Track also expedites customer feedback, such as a new referral from a satisfied customer or less than satisfactory scores, through daily "hot faxes" or e-mail.

The Insight Track reports may be received in spiral report form or now via the Internet. Dealers selecting the online version of Insight Track will log in through a secure user name and password.

Dealers may also customize the data and sort by day, week, month or year.

About The OCT Group

Founded in 1986 and based in Irvine, Calif., the OCT Group helps car dealers "turn good intentions into reality" with gift programs and surveys that enhance customer relationships.

For more information, call 1 (800) 443-8937 or visit www.octgroup.com.

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