Continuing with its multi-platform marketing campaign, AutoTrader.com will maintain its successful online partnerships throughout the year. AutoTrader.com is the exclusive used car provider for all America Online properties including AOL, AOL Anywhere, Netscape, CompuServe, Digital City, and AOL Instant Messenger. AutoTrader.com will also continue its existing long-term online partnerships with Internet leaders such as iWon, Google, AltaVista, AskJeeves, LookSmart and BellSouth. In addition, AutoTrader.com has just wrapped up an innovative summer online advergaming promotion to target the 18-24 year old market. The "Slide Into Your Ride" campaign generated superior site traffic and brand awareness through AutoTrader.com and its affiliation with partner companies like JBL, Gatorade and Sports Illustrated.
For more information, visit www.autotrader.com.About AutoTrader.com
AutoTrader.com is an Internet auto classifieds marketplace and a comprehensive main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety tips, financing, insurance or warranty information. Through its strategic alliances with Manheim Auctions, Trader Publishing Company, ADP, Inc., America Online and eBay, AutoTrader.com aggregates in a single location a comprehensive database of 1.7 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide consumers the largest selection of used vehicles in their local market.
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