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New Car Shoppers Visiting Kelley Blue Book Web Site Help Boost Economy

March 14, 2002

Kelley Blue Book reported Mar. 14 an increase in the number of vehicles targeted by visitors to its kbb.com site in February. Both the Porsche 911 and the Mercedes-Benz S Class autos were among the top 50 vehicles drawing consumer interest. "That’s something we haven’t seen in a long time," said Stephen Henson, vice president-marketing and business development.

Henson also reported strong consumer interest on kbb.com in two new vehicle entries – the Nissan 350Z car and Toyota’s space-age Matrix wagon. Both were among the top 25 vehicles for which shoppers sought pricing information. Henson said the biggest jump in the kbb.com monthly top 50 list, determined by visitor interest, was registered by the new, completely redesigned Toyota Corolla, which moved from the 37th spot to number 9.

About Kelley Blue Book

Based in Irvine, California, Kelley Blue Book is a resource for car-buying research and information. The company is currently celebrating its 75th anniversary. Its website, kbb.com, is the number one automotive site in the nation, according to Jupiter Media Metrix and Neilson Net ratings. It attracts over 4 million unique visitors, generating nearly 30 million pricing reports per month. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.

The complete list of the kbb.com top 50 new vehicle rankings for February, based on visitor pricing requests, follows:

1 Chevrolet / GMC Pickups (Silverado & Sierra)

2 Ford Pickups (F Series)

3 Honda Accord

4 Honda Civic

5 Toyota Camry

6 Ford Explorer

7 BMW 3 Series

8 Nissan Altima

9 Toyota Corolla

10 Chevrolet / GMC Tahoe / Yukon

11 Volkswagen Jetta

12 Toyota Tacoma

13 Dodge Ram Pickups

14 Volkswagen Passat

15 Nissan 350Z

16 Honda Odyssey

17 Chevrolet TrailBlazer

18 Toyota Highlander

19 Chrysler / Dodge Voyager / Caravan

20 Ford Escape

21 Honda CR-V

22 Jeep Grand Cherokee

23 Toyota Matrix

24 Nissan Maxima

25 Ford Mustang

26 Mercedes-Benz C-Class

27 Audi A4

28 Mercedes-Benz S-Class

29 BMW 5 Series

30 Jeep Liberty

31 Acura TL

32 Acura MDX

33 Hyundai Santa Fe

34 Toyota 4Runner

35 Ford Focus

36 Nissan Xterra

37 Dodge Dakota Pickups

38 Toyota Sequoia

39 Chevrolet / GMC S10 / Sonoma

40 BMW X5

41 Mitsubishi Eclipse

42 Ford Ranger

43 Toyota Tundra

44 Dodge Durango

45 Subaru Impreza

46 Nissan Frontier

47 Ford Expedition

48 Chevrolet / GMC Blazer / Jimmy

49 Toyota RAV4

50 Porsche 911

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