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Ford Boosts Per-Vehicle Revenue

September 17, 2002

Ford Motor Co.'s fledgling turnaround effort is getting a boost from buyers who purchase new cars and trucks loaded with more pricey options

than in the past, according to the Detroit News.

While most investors and Wall Street analysts have focused on Ford's efforts to cut costs by billions of dollars, the automaker was able to increase its per-vehicle revenue by $170 in the

second quarter compared with the same period a year ago, Ford's North American chief Jim Padilla told employees in a recent e-mail, according to the News.

Padilla credited the gains to selling "a richer mix of optional equipment." Ford says appearance packages, leather seats, rear-seat DVD players and air bag safety canopies are among the features bringing in more money.

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