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Mitsubishi Motor Sales of America Enhances Partnership with the Cobalt Group

September 5, 2002

The Cobalt Group, a provider of e-business software and

services to the automotive retail market, has renewed its partnership with

Mitsubishi Motor Sales of America, Inc., (MMSA) as a preferred Mitsubishi

Web Site provider, the company announced Sept. 5.

MMSA Retailers will have access to Cobalt's Nitra e-business tools

to manage their MMSA-endorsed Web sites. The company says this will provide Mitsubishi

Retailers with more flexibility and control over their online marketing

efforts while at the same time providing consistent brand identity for

Mitsubishi across its dealer network. It also will ensure a seamless

consumer shopping experience between MMSA's corporate site,, and its dealerships.

"By renewing our partnership with Cobalt, we are providing Mitsubishi

Retailers with the tools they need to sell more cars and better serve their

online customers," said Chris Marshall, e-commerce marketing manager for

MMSA. "Nitra is a great example why Cobalt is a recognized market leader in

e-business technology for the automotive retail market and a preferred

provider of services to our Retailers."

According to the company, Cobalt Nitra is the first J2EE-based enterprise software platform developed

specifically for the automotive retailing industry. It enables manufacturers

and dealers to manage and maintain their online retailing programs

from anywhere at anytime and gives them increased flexibility in branding

their dealerships online through convenient access to manufacturer-provided

images and text.

"We are very pleased to continue our partnership with Mitsubishi and are

particularly excited to introduce Nitra as an e-business solution for their

retailers," said Terry Smail, executive vice president of Global Client

Services of The Cobalt Group. "This industry-leading technology provides

retailers with unparalleled flexibility and control over their Web sites

enabling them to sell more cars and services to their customers."

About The Cobalt Group

The Cobalt Group ( works exclusively in the automotive

retail market to help manufacturers and dealers develop integrated

e-business programs by leveraging its technology, broad

range of services and domain knowledge.

Cobalt offers a broad range of products and services developed specifically

for the automotive marketplace including enterprise software for

manufacturers and dealers; customer relationship management (CRM) software

applications; online automotive commerce applications; the industry's

largest OEM parts locating and marketing service; and dealership e-business

best practices training, consulting, and process compliance analysis.

With headquarters in Seattle, Cobalt has offices in five U.S. cities, and a

field sales and services force in 30 states, including all major U.S.

metropolitan sales areas (MSA).

About Mitsubishi Motor Sales of America

All Mitsubishi Motors North American sales, finance, manufacturing, research

and development operations are overseen by Mitsubishi Motors America, Inc.

which will be consolidated into Mitsubishi Motors North America, Inc. (MMNA)

early in 2003. Mitsubishi Motor Sales of America, Inc. was established in

1981 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of

vehicles, including coupes, convertibles, sedans and sport utility vehicles

through a network of more than 580 dealers in the United States. For more

information about Mitsubishi Motors, please visit the Web site at

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