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Arkona and DealerPeak to Promote Integrated DMS and CRM Products

October 22, 2002

ARKONA Inc., a specialist in dealer management solutions for the new and used car automobile

industry and DealerPeak, a Customer Relationship Management (CRM)company

for the automotive industry, announced an agreement whereby the

companies' two solutions will be integrated and sold to dealers.

As part of the agreement, information from Arkona's dealer management system

will be exported on an ongoing basis to DealerPeak for use in its CRM

solution. Dealers using both ARKONA and DealerPeak solutions are assured of

complete data integration and on-demand reporting which will provide dealers

a "real-time" 360-degree view of dealership operations.

"The combination of Arkona's full fledged DMS system and DealerPeak's robust

Web-based sales solutions give dealers a uniquely complete solution.

Dealers will now have the ability to implement one system to handle all of

their software needs in an entirely ASP driven environment," commented Jock

Schowalter, VP product development, DealerPeak. "Finally dealers will have

what they have been waiting for and we are very excited to work with Arkona

to deliver such a powerful solution."

"We have closely inspected products from many CRM vendors and have found the

DealerPeak solution to be the most fairly priced, feature-rich and

technologically advanced," said Rich Holland, president, Arkona.

"DealerPeak has clearly done their homework in designing their CRM solution.

Because of their forethought, the integration process will be fairly simple.

Dealers will appreciate the straightforward user interface, powerful

reporting features and increased revenues they'll experience using the

DealerPeak and Arkona combination."

About DealerPeak

DealerPeak began operations in 1996 and is a privately held company located

in Portland, Oregon. DealerPeak is a solution provider for

automotive dealerships that seamlessly aggregates data to bring together the

phone, the floor and the web into one easy to manage database that enhances

sales and boosts customer satisfaction. DealerPeak provides proven Customer

Relationship Management (CRM), Lead Management and Website Personalization

utilizing the Macromedia Cold Fusion Platform. For more information visit

DealerPeak's Web site at www.dealerpeak.com.

About Arkona Inc.

Founded in 1996, Arkona is a public company and a specialist in automotive

management solutions. Arkona says it is one of

the first automotive industry Application Service Providers (ASP). For more

information visit the Arkona Web site at www.arkona.com.

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