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Incentive Blitz Will Continue, GM Says

October 29, 2002

Regardless of whether General Motors Corp. grabs 29 percent of the U.S. light vehicle market by the end of 2002 -- an internal company target -- the automaker plans to continue the incentive blitz it launched 13

months ago, according to its vice chairman and chief financial officer, the Detroit News reports.

"We're not going to sit back and say a little bit (of market share gain) is OK. We're going to be aggressive in the marketplace," GM chief

financial officer John Devine said in an Oct. 28 interview with the News.

Through the first nine months of the year, GM's U.S. market share has climbed 0.3 percentage point to 28.1 percent -- but far below historical levels of 30 percent and higher, according to the News.

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