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Ford Speeds Up Consumer Incentives

December 9, 2002

Ford Motor Co. raised incentives on some of its best-selling sport utility vehicles Dec. 6, a day after a similar but more aggressive move

by archrival General Motors Corp. to entice buyers in a weaker market, according to a Reuters report.

Under its new program, unveiled on Dec. 6, Ford said it will now offer zero percent loans toward purchases of Explorers for up to five years, Reuters said.

The world's second-largest automaker, which has matched most of GM's discount and vehicle financing incentives for the past year, also added a $1,000 cash rebate to its Escape and Expedition SUVs and F-150 and Ranger pickups, according to Reuters.

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