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Chrysler To Extend Financing

June 2, 2003

According to Reuters, DaimlerChrysler's Chrysler unit announced June 2 that it is offering interest-free financing on the majority of its vehicles through Sept. 2.

The news agency added that the 0 percent loans, for up to 60 months, will be offered with what Chrysler described in a statement as its single largest national sales program, a three-month advertising campaign that the automaker said would cost it about $100 million.

Reuters further said that the campaign, called the "Summer Sales Drive," will include more than two dozen new 30-second TV ads, new radio spots and a new national print campaign, Chrysler said.

The news agency continued by saying that in addition to free financing on most Chrysler, Dodge and Jeep vehicles, the company said it would also continue offering cash rebates of as much as $4,500 on some new cars and light trucks.

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