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Trilogy Pilot Test Improves OEM Demand Planning

February 10, 2004

LAS VEGAS -- Trilogy reported at the NADA Convention that its new online technology pilot test, Automotive Demand Intelligence, has been a success. Trilogy's vehicle manufacturer customers include Ford and Nissan and automotive suppliers Michelin and Goodyear.

The new technology, which is driven through their Web sites, allows automakers to more accurately determine true consumer demand that can directly impact the OEM's demand planning, vehicle build and model distribution.

In fact, this proprietary technology has proven that online shoppers' behavior and preferences are statistically the same as that of traditional, non-Web shoppers.

OEMs currently lack true visibility into the automotive consumer's purchasing intent. This results in key marketing, sales and distribution processes being driven from backward-looking historical information rather than real-time data –- less than ideal with the speed of business today. This dated information also reinforces a repetitive cycle where manufacturers replenish what was sold instead of what is in demand.

Trilogy said its Automotive Demand Intelligence (ADI) provides automakers with the data and analysis they need to build the right vehicle, and get it to the right place at the right time. Delivering such demand information can improve the strategic and tactical decisions at each stage of the vehicle lifecycle.

By keeping inventory down and accelerating dealer sales, Trilogy said, the OEM can expect to gain as much as $50 per vehicle or $100 million based on 2 million vehicles sold. Accomplishing this can foster more effective revenue management techniques throughout the process. Most notably, Trilogy's solution can unlock $2-4 billion in revenue potential for a single major OEM.

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