COSTA MESA, Calif. -- Vehicle information Web site NADAguides.com named E-Loan, Inc. -- an online consumer direct lender -- the premier loan provider for its auto, classic car and motorcycle consumers.

"Because our vehicle information is so diverse, we need a financing partner that understands and meets the special financing needs of our online consumers," said Len Sims, vice president of NADAguides.com.

Consumers visiting the auto, classic car and motorcycle verticals at NADAguides.com can access E-Loan's financial services for new and used vehicles. By clicking on the "Get a Loan" link in any of these sections of the site, consumers can research vehicle loans, shop for rates without entering personal information and compare loans. When they're ready to apply, consumers complete a five-minute online application and receive a decision within 15 minutes during regular business hours. Once approved, E-Loan will issue the customer a PowerCheck, which works just like a personal check. Approved customers can go to a dealership to purchase their new or used car as soon as 24 hours after they apply.

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