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Ford, Chrysler Look for Response to GM's Latest Incentive

November 15, 2005

U.S. automakers’ efforts to transition to value pricing have been hurt yet again by slow sales since the employee discounts and family pricing incentives ended in September.

Now, Ford Motor Co. and DaimlerChrysler AG’s Chrysler Group must re-evaluate their marketing plans, given General Motors Corp.’s “red tag” sale that runs through Jan. 3, 2006.

Chrysler is expected to announce a new incentive program on Thursday, reported The Detroit News. Ford said GM’s rebate programs make it hard for it to expand value pricing to other vehicles.

Ford spokesman Jim Cain said the company is studying GM’s latest incentive program and will make a decision as early as today about the sort of discounts it will offer in response, according to The Detroit News.

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