The Industry's Leading Source For F&I, Sales And Technology

Top News

Ford's Reputation Falls Among Dealers

January 24, 2006

While the three largest Japanese automakers improve their standings with dealers, Detroit’s Big Three are losing ground — especially Ford Motor Co., reported the Detroit News.

Ford’s reputation among dealers has fallen to last place despite gains in previous surveys, according to a survey by Wall Street investment firm UBS Securities LLC. UBS said Ford, General Motors Corp. and DaimlerChrysler AG’s Chrysler Group are falling behind their competitors in sales expectations, brand desirability and projected investments in dealerships.

Toyota ranked first in franchise desirability, market share expectations and dealer relationships. However, Ford rated highest in hottest vehicle introduction for 2006: the Fusion.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

GM Certified Offers Winter Rate Incentives

DETROIT -- GM Certified Used Vehicles has announced a nationwide winter rate incentive program to drive additional traffic and sales to GM Certified dealerships. GM Certified posted its fourth consecutive year of industry-record certified used vehicle sales in 2005.