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IDM Launches Start Fresh for Subprime Lending

February 22, 2006

ROCKLIN, Calif. -- Intelligent Direct Marketing Inc. has renamed its subprime division Start Fresh™; it will exclusively serve the needs of auto dealers looking to gain subprime lending business.

Start Fresh, formerly Fresh Start, offers seminars for the subprime market such as Credit Builder, Live Check, Trigger and Life After Bankruptcy. These programs are targeted at individuals who have low credit scores due to bankruptcies or other credit related issues, and may not think they are able to receive financing to purchase a vehicle.

"The subprime market is extremely competitive and always changing," said Randy Floodman, director of Start Fresh. "It's important that you continuously develop cutting-edge programs that produce results. We contact over 3,000 dealers daily, so we're able to stay on top of what's working in the various regions of the country and for specific franchises."

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