RICHMOND, Va. -- InterActive Financial Acceptance LLC (IFA) has announced a partnership with Asbury Automotive Group Inc. IFA is a wholly-owned sales finance subsidiary of InterActive Financial Marketing Group LLC (IFMG), a dealer lead generation company.

IFA is a national lender that specializes in purchasing retail installment contracts from dealerships nationwide. IFA will purchase contracts from Asbury in most of the states in which they have platforms and allow back-end participation depending on the model year of the vehicle.

“IFA is very excited to announce our partnership with one of the top auto groups in the country,” said IFMG Vice President Courtland Weisleder. “Asbury’s phenomenal reputation and customer service oriented philosophy meshes extremely well with IFA. The addition of Asbury Auto as preferred lender status, along with our partners AutoNation and Group 1, vaults IFA into the upper echelon of subprime lenders nationwide. We’re going to continue to work hard to buy the tough deals at a $99 fee that other lenders may charge up to 50 times in fees.”

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