Lake Success, N.Y.—DealerTrack Inc., recently announced plans to host its first Innovation Conference, a two-day networking and educational seminar to be held November 7-8 at the Mandalay Bay Resort and Hotel in Las Vegas. Co-sponsors include The Cobalt Group, Microsoft, Manheim, AutoTrader.com, BarNone, MarketView360 and Zag.

Participants will learn how to use new technologies in order to increase revenues and profitability.

Best-selling author Tom Peters, who will discuss automotive industry and economic trends, will deliver the keynote presentation.

The conference will include interactive breakout sessions geared toward dealers, financing sources and other industry innovators. Sessions will address various topics customized for specific audiences, such as innovative ways to increase aftermarket sales and profits, digital contracting trends and cutting-edge marketing strategies.

Attendees who register for the DealerTrack Innovation Conference can also attend the F&I Conference & Expo (Nov. 8-10 at the Mandalay Bay in Las Vegas) at no additional charge. To register for the DealerTrack Innovation Conference visit www.dealertrack.com.

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