The Industry's Leading Source For F&I, Sales And Technology

Top News

Mydealerreport.com Releases First U.S. Auto Dealership Behavior Report

November 2, 2006

ATLANTA—Clear Intelligence Inc., the parent company of Mydealerreport.com, released the first ever U.S. Auto Dealership Behavior Report.

Mydealerreport.com uses a 23-point survey system that rates the buying process, the sales associate’s expertise, vehicle selection, financing options, trade-in process, service department, amenities and legal issues such as past or pending lawsuits. Each report includes in-depth consumer comments.

The results show that the biggest challenge for manufacturers and ownership groups is monitoring dealership behavior.

“How a consumer perceives an auto industry brand is directly influenced by their actual car shopping experience,” said John Isaac, president and CEO of Clear Intelligence Inc. “According to recent reports, dealership groups are having difficulties moving inventory at the rate of production. We are now seeing how a manufacturer’s production output may be controlled by consumer-dealership interaction.”

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Auto Finance Executive Receives AFSA's Distinguished Service Award

Marguerite Watanabe, principal of Connections Insights in Alpharetta, Ga. was announced as a 2006 recipient of American Financial Services Association's (AFSA) Distinguished Service Award (DSA).