The Industry's Leading Source For F&I, Sales And Technology

Top News

Edmunds.com Forecasts March Auto Sales

March 26, 2007

Santa Monica, Calif. — New vehicle sales (including fleet sales) in March are expected to be 1.48 million units, a 3.0 percent decrease from March 2006, according to Edmunds.com.

This March had 28 selling days, one more than March 2006. When adjusted for this difference, sales decreased 6.5 percent from March 2006.

"This month, the industry faced debilitating winter storms, less compelling marketing messages and reduced fleet sales, so it is no surprise that year-over-year comparisons reflect a relative downturn," said Jesse Toprak, executive director of industry analysis for Edmunds.com. “Nevertheless, I believe we are still on track for annual sales volumes of approximately 16.5 million vehicles, along the lines of what we saw in 2006."

More cars were sold in March 2006 than any other month last year, and Toprak predicts that this March may be one of the best months of 2007.

“Typically, the summer has been the strongest period for new car sales,” commented Michelle Krebs of Edmunds' AutoObserver.com. “This may be shifting because new model introductions come earlier in the year than they used to, possibly sparking traffic to showrooms during historically quieter months.”

Toprak also pointed out that the compact car segment — the industry's hottest — is expected to be up ten percent (adjusted for selling days; up six percent adjusted) compared to March 2006.

The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 53.7 percent in March 2007, down from 56.5 percent in March 2006 and down from 55.1 percent from February 2007.

Edmunds.com predicts Chrysler will sell 203,000 units in March 2007, down 6.2 percent compared to March 2006. This would result in a new car market share of 13.7 percent for Chrysler in March 2007, down from 14.2 percent in March 2006 and down from 14.0 percent in February 2007.

Edmunds.com predicts Ford will sell 236,000 units in March 2007, down 17.2 percent compare to March 2006. This would result in a market share of 16.0 percent of new car sales in March 2007 for Ford, down from 18.7 percent in March 2006 and down from 16.4 percent in February 2007.

Edmunds.com predicts GM will sell 356,000 units in March 2007, down 1.3 percent compared to March 2006. GM's market share is expected to be 24.0 percent of new vehicle sales in March 2007, up from 23.6 percent in March 2006 and down from 24.7 percent in February 2007.

Edmunds.com predicts Honda will sell 133,000 units in March 2007, up 3.0 percent from March 2006. Its market share is expected to be 9.0 percent in March 2007, up from 8.4 percent in March 2006 and up from 8.8 percent in February 2007.

Edmunds.com predicts Nissan will sell 104,000 units in March 2007, up about 1.1 percent from March 2006. Nissan's market share is expected to be 7.0 percent in March 2007, up slightly from 6.8 percent in March 2006 and February 2007.

Edmunds.com predicts Toyota will sell 236,000 units in March 2007, up about 8.8 percent from March 2006. Toyota's market share is expected to be 16.0 percent in March 2007, up from 14.2 percent in March 2006 and up from 15.0 percent from February 2007.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Compli Updates Dealership Compliance Management System

Compli has rolled out a new version of the Web-based Compli Dealership Compliance Management System (DCMS) to provide U.S. auto dealerships with a regulatory compliance system that helps them to prevent or mitigate legal risks and save money.