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Some Toyota Dealers Discounting Tundra Pickup

March 12, 2007

Toyota says some of its dealers are offering as much as a $1,500 discount on the basic work truck version of Toyota's newly redesigned Tundra pickup truck, according to The Wall Street Journal.

The discount comes only one month after the truck went on sale. It is a one-month, nationwide program that's in addition to relatively low APR and lease deals Toyota has already offered since the truck's debut.

Toyota's new program offers dealers $250 "coupons" they can use to offer the customer as much as a $1,000 discount on the truck. The coupons are not available for use with sales of the other versions of the truck: the four-door double cab and the high-end CrewMax.

Although the Tundra launch is still in its early stages, Toyota's top management in Japan is concerned about whether the company can meet a target of selling 200,000 new Tundras this year, senior Toyota executives told the WSJ.

Toyota has manufacturing capacity to build more than 300,000 Tundras between two plants in San Antonio, Texas, and Princeton, Indiana.

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