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CIQ/Viosys Introduces 'In The Market'

May 7, 2007

Clearwater, Fla. – CIQ Inc. /Voisys, an 800 and Internet-based lead generation system serving the automotive nonprime, prime and lease markets, has added a new tool to its suite of products. Called 'In The Market,' the new tool enables auto dealers to target consumers who have visited an auto dealership within the last 24-72 hours, and helps capture these high-probability sales opportunities.

In The Market provides dealers with an opportunity to sell more cars by exclusively reaching all consumers who are actively in the market for a vehicle, regardless of what dealership that consumer just visited.

National average is only 1 of out 4 consumers who visit a car dealership will purchase a car that same day; so likelihood is 75 percent of these leads are currently in the market for a vehicle. Voisys In The Market provides dealer partners with consumers who had their credit pulled by all car dealerships within the past 24-72 hours. These consumers can be filtered by credit score, zip codes, radius from dealership, etc. Leads are 100 percent exclusive and sold to only one dealer in each market, further increasing the likelihood of closing the lead.

The Voisys In the Market program gathers information on all potential car buyers who have applied for financing within a twenty-four hour time period and sends a tailored direct mail piece to each of these consumers. Once the consumer responds to the Voisys 1-800 number, a high quality, In The Market Lead is produced.

“We have released In The Market across the U.S. at an extremely aggressive rate. At the end of the day, this program fits right into our goal of creating and marketing products that helps dealers sell more cars,” said Michael Snider, national sales manager for CIQ, Inc./Voisys.

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