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GMAC Insurance Unveils New Menu System

January 4, 2008

SOUTHFIELD, Mich. — GMAC Insurance introduced the latest additions to its innovative suite of technology-based solutions for automotive dealers. Combined with ongoing training and support, IntelliMenu and IntelliTracker provide a state of the art, custom-designed, menu-selling process with the potential to increase dealership F&I revenue by 30 percent on average.

“During the last several years, dealers’ profit margins on new-vehicle sales have become increasingly slimmer,” said Tom Callahan, executive vice president of GMAC Insurance’s Dealer Products & Services group. “Our integrated menu-selling process will help dealers remedy that trend. First, it will provide dealers with unprecedented and complete access to all of the tools and training necessary. And second, by enhancing customer awareness of F&I product offerings, we expect the solution will ultimately result in significantly improved penetration and revenue.”

GMAC Insurance is providing this service through a partnership with menu-selling technology leader MenuVantage.

“We are proud to be working with GMAC Insurance on this unique, integrated dealer solution,” said Phil Battista, co-chief executive officer of MenuVantage LLC. “On average, dealerships with our system have seen a 30-percent increase in F&I revenue. By combining our technology expertise with GMAC Insurance’s complete support package, dealers can expect unparalleled service and results.” By capitalizing on MenuVantage’s proven platform, IntelliMenu also will provide dealers with an interface approved for ADP’s dealer management system (DMS) and certified for Reynolds and Reynolds’ DMS. These interfaces allow MenuVantage access to a dealer’s DMS using standard data interfaces and help ensure dealer information security, privacy, confidentiality, integrity and supportability.

The company will also supply GMAC Insurance with technology support and development expertise for future upgrades and improvements.

IntelliMenu and IntelliTracker are big departures from the industry norm. While the majority of competitors traditionally focus solely on products, GMAC Insurance is redesigning its entire portfolio of offerings around dealer-focused solutions — integrating F&I products with on-going dealership training and best-in-class tools to provide a complete, packaged solution.

“Our business model is built around developing products, services and training that address specific issues raised by our dealer-customers. IntelliMenu and IntelliTracker were both born out of our ongoing conversations with dealers,” said Callahan.

By integrating with major DMS providers, web-based IntelliMenu provides a seamless sales transaction, giving dealerships an easy, affordable way to structure multiple deals in the F&I office. IntelliMenu further assists dealerships with disclosure needs, allowing dealers to show every customer a complete listing of product offerings, while providing a record of acceptance or decline.

IntelliTracker integrates with IntelliMenu providing dealers and their GMAC Insurance account executives with up-to-the-minute information on F&I sales results. An individually tailored approach to maximizing sales is then jointly developed based on the needs of the dealer, and any necessary training is immediately set up.

The entire process will be made available to dealers in mid- to late-January. Dealers interested in more information can contact their GMAC Insurance representative. Additionally, reps will be available to demonstrate these new solutions in GMAC Insurance’s booth at the National Automotive Dealers Association (NADA) Annual Convention on Feb. 9-12 in San Francisco.

“I encourage every interested dealer to stop by the GMAC Insurance booth,” said Callahan. “While there is no silver bullet to address dealer needs, we believe GMAC Insurance can offer real solutions with the depth and breadth of our products and proven F&I capabilities.”

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