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GUMIYO Inc. to Deliver Carfax Vehicle History Reports Through Mobile Devices to Consumers

February 15, 2008

WOODLAND HILLS, Calif. — Gumiyo announced the availability of Carfax Vehicle History Reports on mobile devices for automotive listings available through the Gumiyo platform. Gumiyo provides a robust mobile technology service that connects buyers and sellers in real time by extending the traditional online marketplace to mobile phones using text messaging. No matter where they may be, used-car buyers and sellers always have access to Carfax Vehicle History Reports. This information is obtained by sending a text message that includes the word “CARFAX” with the Vehicle Identification Number to GUMYO (48696) or by visiting www.gumiyo.com from various mobile devices.

“One of Gumiyo’s chief goals is to create effective marketing and sales tools with our mobile platform,” said Shuki Lehavi, president and CEO of Gumiyo Inc. “Every dealer is constantly looking for cost-effective and high ROI ways to acquire and maintain the buyer’s mindshare. By using the added power of the Carfax Vehicle History Report with each listing, our dealers can establish an immediate relationship with each buyer due to the intimate nature of the mobile device. Studies show that buyer response rates increase up to 10 percent when dealers include the mobile channel as part of their integrated marketing and sales campaigns.”

When Carfax Vehicle History Reports are combined with GumiyoPRO Elite, dealers create a “mobile showroom” that serves as the centerpiece of their mobile strategy and automatically extends their inventory directly into the hands of their buyers. Additionally, buyers can also access the dealer’s entire inventory by texting the dealer’s uniquely branded Go Code that can be placed in advertisements, print ads, signs, flyers and window labels. Dealers can now use the Carfax/Gumiyo logo as part of their campaigns to help attract customers without waiting for them to return to their laptops. When buyers are ready to engage with the dealer, they can immediately respond via e-mail, text message, phone call or all three … the result is a high-quality lead.

“We believe Carfax Vehicle History Reports should be accessible anytime, anywhere,” said Larry Gamache, communications director at Carfax. “When buyers can view the Carfax Report up front in the buying process, dealers sell cars faster and make more money on each sale.”

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