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Autobase Unveils Platinum CRM Program

March 12, 2008

INDIANAPOLIS — Autobase Inc., a marketing and sales CRM provider for car dealers nationwide and a division of Dominion Enterprises, announced an all-new Platinum CRM Program for auto dealers.

The premium, subscription-based Autobase Platinum CRM Program gives participating dealers an unmatched level of service to help them take full advantage of their customer data. The exclusive benefits and services available to Platinum CRM Program members include data enhancement services, multi-touch digital campaigns, permission-based e-mail marketing and automated voice messaging. Dealers also will have access to services such as Polk Lead Scoring, creative e-newsletters, video e-mail postcards, financial performance reporting and warranty CRM. Within the program, dealers can rely on a CRM and marketing expert to manage the process for them.

“The Platinum CRM Program is a true CRM system that helps dealers leverage every bit of potential from their customer data,” said Bryan Anderson, founder of Autobase. “The program raises the bar for customer service, employee satisfaction, and higher sales and service revenues for dealerships nationwide.”

The Autobase Platinum CRM Program will offer a premier e-newsletter service powered by IMN. Autobase has partnered with IMN, the provider of IMN Loyalty Driver, the most widely used e-newsletter service for automotive dealerships and the only fully-managed e-newsletter in the industry that brings dealers tangible results. The partnership enables Autobase dealers to communicate with their customers and prospects in a way that cuts through e-mail clutter, improves customer loyalty, creates greater readership and, most importantly, increases dealership leads and sales.

“We’re excited to bring Autobase dealers our unique mix of professionally written product and lifestyle content and highly effective sales tools to help uncover customer demand and additional sales and service revenue,” said Brian Epro, director of the Automotive Services Group at IMN. “Our current dealers have experienced a dramatic increase in site traffic, leads and sales by using Loyalty Driver and we look forward to bringing the same expertise, insight and profits to Autobase customers.”

In addition, the Autobase Platinum CRM Program will offer AB Voice, permission-based voice messaging, powered by Vontoo, the world’s first permission-based voice messaging system. Vontoo’s patent-pending voice broadcasting technology allows Autobase users to create, send and track personalized voice messages in any volume to any landline or Internet-based phone, all within the Autobase CRM system. Autobase dealers now have the capability of adding integrated voice messaging into their multi-touch campaign efforts.

Dustin Sapp, president and COO of Vontoo, said of the partnership, “Adding a voice messaging component to Autobase’s software will allow automotive dealerships to greatly increase their number of customer touches and reach potential buyers in a more personalized way.”

Autobase will also offer the CARCHEX Warranty CRM remarketing program within their all new Platinum Program. With Warranty CRM, dealers can take advantage of a data-driven remarketing program that offers a dealer’s existing customer base extended warranty protection.

“In addition to paying dealers for every warranty sold, Warranty CRM is designed to strengthen customer loyalty by ensuring customers return to the dealer’s service lane — a critical revenue source for any dealer,” said Jason Goldsmith, CEO of CARCHEX.

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