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First Advantage Credco Upgrades Bankruptcy Leads System

June 5, 2008

POWAY, Calif. -- First Advantage Credco, a provider of automotive sales leads and credit reporting solutions, announced the availability of, an all-new upgraded bankruptcy leads system that is integrated with the company’s online service center.

The bankruptcy lead system has an improved Web-based interface for easy leads management and automatic lead delivery via e-mail. Prompt electronic notification allows dealers to act quickly on prospects that are potentially in-market for a new- or used-vehicle, and to efficiently manage the sales and leads cycle.

The system also includes professionally designed fulfillment letter templates, variable data fields for customized messaging, and twice-weekly mail drops for prompt delivery of promotional campaigns. Dealers also get a free monthly tracking report, Lead IQ, to monitor vehicle sales and their specific campaign results.

"The integration of our bankruptcy leads solution makes it even easier for our dealer customers to conveniently and securely select the leads they need to reach their target audience," said Eric Rumsey, president of First Advantage Credco. "Dealers can now better manage the bankruptcy leads process, plus access and manage a broader offering of quality consumer prospects that include Internet, demographically targeted and subprime leads, from a single, convenient location.”

First Advantage Credco’s bankruptcy leads system is part of a larger suite of lead generation tools called Lead Prospector Solutions. The comprehensive leads suite provides dealers with high-quality consumer prospects from a broad lead base that also includes Internet, demographically-targeted and subprime leads.

Launched in 2007, the Credco Service Center was designed to provide automotive dealers with 24/7 online access to First Advantage Credco’s products and services. With credit reporting services at its core, the online service center provides access to the company’s growing family of products, which includes lead generation solutions, identity verification, compliance and portfolio-management tools.

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