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Valuinsight Offers Direct Mail Campaign to Recover Lost Sales

June 30, 2008

BOCA RATON, Fla –- Valuinsight, a vehicle inventory management company, has released the "Lost Sale" direct mail campaign to its F&I performance management system.

This campaign allows F&I managers to target customers who leave the dealership without buying extended service contracts or any other back-end product. The campaign uses automated direct mail to bring these customers and their lost sales back to the store.

Recent campaigns have shown results of fives times return on investment. The Lost Sale component is a specifically targeted, low volume campaign designed for big results. A typical investment of $2,000 in direct mail costs typically yields $10,000 in additional gross from extended service contract sales.

The Valuinsight training team works with F&I departments to rehearse phone scripts and closing techniques to ensure campaign success. Campaign success and team performance is monitored using the Valuinsight F&I Performance reporting system.

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