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F&I Product Provider EasyCare Selected As "Best Buy"

October 30, 2008

LOS ANGELES -- MOTOR TREND, an automotive publication, has named F&I product provider EasyCare benefits as a "MOTOR TREND Recommended Best Buy."

To be eligible for this distinction, a brand must pass a MOTOR TREND evaluation process including site visits, references, a financial review, and an assessment of the brand's delivery of -

the overall customer experience.

"Our first exposure to EasyCare came soon after we started surveying the market looking for those products and services that would meet our standards...And then it seemed that the more we looked into the valuable products and services that EasyCare offers its customers, the more dealers and consumers we found who echoed this same sentiment," said Sean Holzman, president of Source Interlink Media's Enterprises division, the publishing company of MOTOR TREND.

EasyCare has assembled a full suite of benefits specifically designed to enhance the consumer's overall buying and ownership experience, which fits in perfectly with the MOTOR TREND program. EasyCare regularly researches the driving public to help uncover opportunities to address consumers' vehicle-related challenges in innovative ways.

The following EasyCare benefits have been awarded the "MOTOR TREND Recommended Best Buy" designation:

-EasyCare Vehicle Service Contracts (Mechanical Repair and Convenience Coverage)

-EasyCare DriverCare (Coverage for Leased Cars)

-EasyCare GAP (Guaranteed Asset Protection)

-EasyCare Dent Repair (Paintless Dent Removal Coverage)

-EasyCare KeyCare (Key and Key Fob Replacement Coverage)

-EasyCare Personal Assistant (24/7 Personal Concierge Service)

Automotive industry research shows that consumer satisfaction and continued dealership patronage is closely tied to an individual's shopping/buying and service department experiences at their dealership. EasyCare has developed a proprietary process, "The Advantage," which when integrated into the franchised dealership has been proven to create a significantly improved buying and ownership experience for the consumer.

"We help each of our dealers focus on creating their own unique marketplace advantage, and then partner with them to train their entire organization to deliver their advantage in customer-preferred ways. Our goal is to help our partner dealers create positive relationships with the drivers in their community before, during, and after the vehicle sale," said Larry Dorfman,

EasyCare Chief Executive Officer.

Holzman adds, "We're particularly excited about naming EasyCare's benefits as a "MOTOR TREND Recommended Best Buy" because their business philosophy lines up with our own. We're both committed to addressing and building the reputation of the automotive industry; we genuinely believe that a consumer can focus on enjoying driving their vehicle, knowing that their service needs are being cared for."

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